Senior Manager, Design

Mimecast•Lexington, MA

About The Position

The Senior Manager, Design is a go-to-market-focused design leader who produces creative work to drive engagement, build market interest, and support Mimecast’s demand generation across channels. This is an execution-focused role requiring strong creative judgment and an understanding of how B2B enterprise buyers respond to visual communication. The role sets creative standards across paid media, campaigns, events, digital channels, and sales materials, directing in-house designers, external agencies, and AI-assisted workflows while maintaining quality and speed. The position is part of the design function and reports to the Director of Brand. It works closely with Demand Generation, Marketing Operations, Field Marketing, and Sales Enablement. The successful candidate will build productive cross-company relationships and act as a creative collaborator embedded in go-to-market work, rather than as a passive design service provider. The position offers a base salary range of $155,000–$175,000 USD, plus benefits. It may also be eligible for incentive plans and additional benefits in accordance with company policy and local regulations. Compensation depends on factors including qualifications, experience, skills, role, level, and location.

Requirements

At least 7 years of design experience, including significant experience in go-to-market, demand generation, or integrated marketing creative roles.
Demonstrated experience producing design that drives engagement in a B2B enterprise environment.
Understanding of how security and technology buyers think and what earns their attention.
Experience directing agency and freelance partners.
Deep expertise in digital design, including paid media, social, email, landing pages, presentations, event materials, and video at a direction level.
Strong typographic sensibility and compositional instincts applied to performance-oriented creative.
Proficiency with Adobe Creative Suite.
Familiarity with Figma.
Ability to balance brand-level consistency with campaign-level flexibility.
Hands-on professional experience with AI generation tools for design.
Ability to construct prompts that produce on-brand, market-ready output and critically evaluate AI-generated assets.
Ability to integrate AI-generated assets into a coherent visual system while maintaining quality and consistency.
Ability to give clear, constructive creative direction to junior designers, agency partners, and non-designer stakeholders.
Comfort presenting creative rationale to senior stakeholders and confidently defending decisions.
Organization and ability to manage multiple active campaign workstreams while maintaining quality.
Understanding that design success in this role is measured by engagement and interest.

Nice To Haves

Background in enterprise technology.
Experience developing workflows for integrating AI generation into a high-volume go-to-market creative operation.

Responsibilities

Lead design execution for go-to-market campaigns, including paid digital and social advertising, email, landing pages, event presence, and sales enablement materials.
Partner with Demand Generation and Marketing Operations to build creative for engagement and optimize it for the channels and audiences it reaches.
Translate campaign briefs and messaging frameworks into visual executions that resonate with enterprise buyers and drive measurable interest.
Maintain consistency and quality across concurrent campaigns and workstreams.
Provide creative direction to internal designers, external design agencies, and production vendors.
Review and approve creative across digital advertising, social, presentations, event materials, video, print, and AI-generated assets.
Own the visual quality standard for all work released under the Mimecast name.
Use AI generation tools as part of the creative process, evaluate output critically, and integrate generated assets into a coherent visual system.
Help define design standards and guardrails for AI-generated content pipelines.
Stay current with AI tooling and bring relevant capabilities into the team’s practice.
Manage day-to-day relationships with external design agencies and production partners, holding vendors to timeline, budget, and quality expectations.
Support the Director of Brand in scoping agency work and evaluating deliverables against campaign and go-to-market objectives.
Partner with Demand Generation, Marketing Operations, Field Marketing, and Sales Enablement to understand campaign goals, audience context, and channel requirements before creative work begins.
Provide clear and constructive creative direction, present creative rationale to senior stakeholders, and manage multiple active campaign workstreams without compromising quality.