Senior Manager, Design

Mimecast•Columbus, OH

About The Position

The Senior Manager, Design is a go-to-market-focused design leader responsible for creative work that drives engagement, builds market interest, and supports Mimecast’s demand generation across channels. This is an execution-focused role requiring strong creative judgment and an understanding of how enterprise B2B buyers respond to visual communication. Reporting to the Director of Brand, the role works closely with Demand Generation, Marketing Operations, Field Marketing, and Sales Enablement. The Senior Manager sets creative standards across paid media, campaigns, events, digital, and sales materials, directing in-house designers, external agencies, vendors, and AI-assisted workflows to deliver high-quality work at speed. The role also builds cross-company relationships and makes the brand accessible to the teams that rely on it.

Requirements

At least 7 years of design experience, including significant experience in go-to-market, demand generation, or integrated marketing creative roles.
Demonstrated experience producing design that drives engagement in a B2B enterprise environment, with an understanding of security and technology buyers.
Experience directing agency and freelance partners.
Deep expertise in digital design, including paid media, social, email, landing pages, presentations, event materials, and video at a direction level.
Strong typographic sensibility and compositional instincts applied to performance-oriented creative.
Proficiency with Adobe Creative Suite.
Hands-on experience with AI generation tools in a professional design context.
Ability to construct prompts that produce on-brand, market-ready output and critically evaluate AI-generated assets for integration into a coherent visual system.
Ability to give clear, constructive creative direction to junior designers, agency partners, and non-design stakeholders.
Comfort presenting creative rationale to senior stakeholders and defending decisions with confidence.
Organizational skills to manage multiple active campaign workstreams while maintaining quality.
Ability to work across brand consistency and campaign flexibility, knowing when to maintain the system and when to push it.

Nice To Haves

Background in enterprise technology.
Familiarity with Figma.
Experience developing workflows for integrating AI generation into a high-volume go-to-market creative operation.

Responsibilities

Lead design execution for go-to-market campaigns, including paid digital and social advertising, email, landing pages, events, and sales enablement materials.
Partner with Demand Generation and Marketing Operations to build creative for engagement and optimize it for relevant channels and audiences.
Translate campaign briefs and messaging frameworks into visual work that resonates with enterprise buyers and drives measurable interest.
Maintain consistency and quality across concurrent campaigns and workstreams.
Direct internal designers, external design agencies, and production vendors; review and approve creative across digital advertising, social, presentations, event materials, video, print, and AI-generated assets.
Own the visual quality standard for all work going to market under the Mimecast name, and provide clear, constructive creative feedback.
Use AI generation tools in the creative process, evaluate generated output, and integrate suitable assets into a coherent visual system.
Help define design standards and guardrails for AI-generated content pipelines, and bring relevant new AI capabilities into the team’s practice.
Manage day-to-day relationships with external design agencies and production partners, holding vendors to timeline, budget, and quality expectations.
Support the Director of Brand in scoping agency work and evaluating deliverables against campaign and go-to-market objectives.
Partner proactively with Demand Generation, Marketing Operations, Field Marketing, and Sales Enablement to understand campaign goals, audience context, and channel requirements.
Present creative rationale to senior stakeholders and manage multiple active campaign workstreams without compromising quality.