Senior Manager, Design

Mimecast•Lexington, MA

1d•$165,000 - $175,000

About The Position

The Senior Manager, Design is a go-to-market-focused design leader who produces creative work to drive engagement, build market interest, and support Mimecast’s demand generation across channels. The role is execution-focused and requires an understanding of how B2B enterprise buyers respond to visual communication. It reports to the Director of Brand and partners closely with Demand Generation, Marketing Operations, Field Marketing, and Sales Enablement. The role sets the creative standard across paid media, campaigns, events, digital, and sales materials, directing in-house designers, external agencies, and AI-assisted workflows to deliver high-quality work at speed. The successful candidate is a proactive facilitator who builds cross-company relationships and makes the brand accessible to the teams that rely on it. They will lead campaign design execution, guide creative contributors and vendors, maintain visual quality and consistency, incorporate AI generation tools into design practice, manage agency relationships, and collaborate with GTM stakeholders. The work moves at the pace of a company undergoing active market transformation. The position offers a base salary range of $165,000–$175,000 USD, plus benefits. It may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations. Compensation depends in part on qualifications, experience, skills, role level, and location.

Requirements

At least 7 years of design experience, including significant experience in GTM, demand generation, or integrated marketing creative roles.
A demonstrated track record producing design that drives engagement in a B2B enterprise environment, with an understanding of security and technology buyers.
Experience directing agency and freelance partners.
Deep expertise in digital design, including paid media, social, email, landing pages, presentations, event materials, and video at a direction level.
Strong typographic sensibility and compositional instincts for performance-oriented creative.
Proficiency across Adobe Creative Suite.
Ability to balance brand-level consistency with campaign-level flexibility.
Hands-on experience with AI generation tools in a professional design context.
Ability to construct prompts that produce on-brand, market-ready output and critically evaluate and integrate AI-generated assets.
Ability to give clear, constructive creative direction to junior designers, agency partners, and non-design stakeholders.
Ability to present creative rationale to senior stakeholders and defend decisions confidently.
Organization and capacity to manage multiple active campaign workstreams while maintaining quality.

Nice To Haves

Background in enterprise technology.
Familiarity with Figma.
Experience thinking about or building workflows that incorporate AI generation into high-volume GTM creative operations.

Responsibilities

Lead design execution across go-to-market campaigns, including paid digital and social advertising, email, landing pages, event presence, and sales enablement materials.
Partner with Demand Generation and Marketing Operations to build creative for engagement and optimize it for its channels and audiences.
Translate campaign briefs and messaging frameworks into visual executions that resonate with enterprise buyers and drive measurable interest.
Maintain consistency and quality across concurrent campaigns and workstreams.
Provide creative direction to internal designers, external design agencies, and production vendors.
Review and approve creative across digital advertising, social, presentations, event materials, video, print, and AI-generated assets.
Own the visual quality standard for all work going to market under the Mimecast name.
Use AI generation tools in the creative process, evaluate outputs critically, and integrate generated assets into a coherent visual system.
Help define design standards and guardrails for AI-generated content pipelines and bring relevant emerging AI capabilities into the team’s practice.
Manage day-to-day relationships with external design agencies and production partners, holding vendors to timeline, budget, and quality expectations.
Support the Director of Brand in scoping agency work and evaluating deliverables against campaign and GTM objectives.
Proactively partner with Demand Generation, Marketing Operations, Field Marketing, and Sales Enablement to understand campaign goals, audiences, and channel requirements.