Senior Manager, Design & Demand Creation Insights - Beauty & Wellbeing

Unilever•Hoboken, NJ

14d•$119,400 - $179,000

About The Position

We are seeking a Senior Manager, Design & Demand Creation Insights - Beauty & Wellbeing (CMI) to shape how our brands innovate and show up in culture—grounded in deep consumer understanding and sharp business insight. This is a strategic CMI leadership role focused on fueling innovation and elevating creative design through consumer intimacy and insight, supporting key Beauty & Wellbeing North America brands such as TRESemmé, SheaMoisture, Vaseline, and Nexxus. The role will ensure our brands deliver distinctive, culturally relevant, and commercially effective plans, while connecting upstream choices to in-market performance. The ideal candidate brings a combination of consumer obsession, cultural fluency, and business acumen—able to influence what we create, how we show up, and ultimately how we grow.

Requirements

6–10+ years in Consumer & Market Insights (CMI)/brand insights
Demonstrated ability to shape innovation and/or creative development through insight
Strong understanding of consumer behavior, culture, and brand building
Expertise in business partnering and influencing, working with cross-functional teams across disciplines
Proven ability to connect insights to business impact and performance outcomes, driving competitive growth
Exceptional ability to synthesize and communicate clear, actionable narratives

Nice To Haves

Experience working directly within the beauty, personal care, or FMCG industry

Responsibilities

Lead development of insight-driven foundations that guide innovation, design, and creative direction
Identify unmet needs, tensions, and cultural signals that unlock new product, format, and storytelling opportunities.
Shape “where to play” and “how to win” choices through a consumer-first, design-forward lens, acting as a consumer-obsessed leader with deep curiosity and a strong instinct for what makes ideas and executions stand out
Partner with Brand Design team to ensure ideas are rooted in real consumer and cultural relevance.
Elevate how all design touchpoints reflect meaningful consumer benefits and brand distinctiveness
Serve as a trusted partner to Brand Lead on strategic direction of the brand
Act as a cultural radar, identifying emerging shifts that inform how brands show up authentically through cultural fluency, demonstrating not just trend-awareness, but a deep understanding of the dynamics, tensions, and human motivations shaping culture
Translate consumer behavior, motivations, and rituals into clear strategic direction for teams
Ensure brands are not only functionally compelling, but also emotionally and culturally resonant
Ground recommendations in a strong understanding of category dynamics, channel realities, and growth drivers while being business-minded and understanding competitors and what drives growth
Link upstream decisions (innovation, design, messaging) to in-market performance outcomes
Synthesize multiple data sources (consumer, retail, digital) into clear, business-focused implications
Provide guidance on what drives breakthrough, engagement, and conversion, without losing sight of long-term brand equity
Influence senior stakeholders through clear, compelling storytelling and conviction as an influential storyteller who lands ideas with clarity, confidence, and impact
Ensure demand generation plans are anchored in strong consumer and creative insights by acting as a strategic connector who links insight, creativity, and performance seamlessly
Help identify what works and why across content, messaging, and channels
Create feedback loops between in-market performance and upstream design/innovation decisions