Senior Manager, Demand Generation- Accounting Channel

Puzzle.io•San Francisco, CA

2d•Remote

About The Position

Puzzle is redefining how companies navigate their financials. We’ve built cutting-edge accounting software that empowers accountants and the founders they serve with real-time, comprehensive financial insights. Our platform drafts books in real time with AI accuracy reviews, integrates natively with Stripe, Ramp, Mercury, and Gusto, and goes beyond traditional accounting to deliver AI-powered insights, variance analysis, and trends. Built for accounting firms, startups, and SMBs, Puzzle takes just minutes to set up — giving businesses the clarity they need to make smarter financial decisions. We’re growing fast - and our Marketing Team is one of our most important growth engines. What We're Looking For We’re hiring a Senior Manager, Demand Generation - Accounting Channel to own full-funnel growth, build scalable programs, and drive revenue alongside Sales for Accounting Firms. This is an opportunity to join a well-funded startup led by accomplished founders, have massive ownership, and meaningfully shape a category.

Requirements

6–9+ years in B2B SaaS demand generation / revenue marketing / growth.
Proven track record owning pipeline and partnering directly with Sales.
Strategic thinker and executor who is also hands-on, scrappy, and fast-moving.
Curious about the ICP - you want to truly understand accountants and how they buy.

Nice To Haves

Experience in fintech, accounting, finance, back-office tools, or workflow software (preferred).

Responsibilities

Own Full Pipeline: Awareness → Revenue
Build and own the demand strategy for the Accounting Channel.
Drive measurable growth across MQLs, SQLs, meetings booked, opportunities created, and pipeline generated.
Define ICPs, personas, and buying committees inside accounting firms and CAS practices.
Map and optimize the full buyer journey- finding friction, acceleration points
Develop and execute integrated programs across channels including but not limited to: email, lifecycle, virtual events, paid, content, field and industry events, and partnerships.
Run seasonal motions tied to accounting behavior cycles
Build campaigns-in-a-box that can be reused across partners and sales motions.
Collaborate with Sales and Growth to build cohesive GTM plays.
Create sales enablement: follow-ups, cadences, talk tracks, one-pagers, comparison sheets, objection handling.
Accelerate deals with ABM-style plays and targeted mid-funnel programs.
Develop case studies, proof points, testimonials, and ROI stories tailored to accounting firms.
Support industry events, conferences, webinars, and regional field meetups.
Create programs that turn partners and firms into advocates.
Build lifecycle nurtures for trials, referrals, demo-no-shows, and churn-winback.
Own funnel dashboards from first touch through revenue.
Analyze attribution and ROI- prioritize what works, kill what doesn’t.
Share insights proactively with GTM and leadership.