Senior Demand Generation Manager

Weave•Lehi, UT

3d•Hybrid

About The Position

The Senior Demand Generation Manager position is an exciting and highly visible role that leads the demand generation strategy, go-to-market activities, and campaign execution across all Weave target markets. This role is focused on lead generation, demand creation, and revenue production. The right candidate will be able to work across marketing channels and will be skilled at content development, writing marketing copy, sourcing advertising opportunities, identifying new tactics and channels, and measuring performance. This position will be hybrid working 3 days per week out of our Lehi, UT HQ Reports to: Senior Director of Demand Generation

Requirements

Bachelor’s degree from an accredited university
8+ years of Marketing experience
5+ years of campaign experience
5+ years of B2B experience
2+ years of Salesforce experience

Nice To Haves

Healthcare marketing experience preferred
Communicates effectively across functions using a collaborative style that engages a diverse team.
Ability to quickly establish credibility, trust, and support with all levels of the organization.
Strong capabilities within reporting systems, particularly with Salesforce.
Consistently and proactively drives high quality, on-time results.
Ability to manage relationships, deliverables, and expectations cross-functionally.
Approaches work with a strong sense of ownership, commitment, and urgency.
Self-motivated and self-driven with a focus on continuous improvement.
Loves creating and building a growth strategy and tackling target KPIs.

Responsibilities

Run integrated marketing campaigns with the objective of generating leads, revenue, and new contacts.
Communicate, plan, and oversee campaign execution with channel managers, creative teams, and sales teams.
Write, edit, and direct the creation of promotional materials for marketing campaigns (email, paid ads, case studies, video, etc.).
Proactively identify opportunities to improve marketing performance and execute effective action plans.
Develop engaging content for distribution across marketing channels.
Collaborate with product teams to run campaigns for product launches and releases.
Source and fulfill advertising opportunities within an assigned budget.
Develop new tactics and channels for go-to-market activities.
Work closely with channel managers and stakeholders to optimize performance.
Create and maintain a strong relationship with revenue teams to ensure continuous support to their bottom line and strengthen campaign impact for lead generation.
Report on full-funnel performance and provide actionable insights.
Present to marketing and revenue leadership on full-funnel performance.
Success for this role is directly measured by lead and revenue production on a weekly, monthly, and quarterly basis.