Demand Generation Manager

Securitymetrics•Vineyard, UT

About The Position

The Demand Generation Manager is critical to the Marketing Department's success. This role plans, writes, and manages marketing campaigns through the channels of email, social media, events, and advertising. The Demand Generation Manager's primary focus is converting prospects to sales leads and will meticulously track results. This role works closely with the following disciplines: Sales, Product Marketing, Content Marketing, Design, Video, and PR.

Requirements

Must be able to write high-performing, conversion-centered copy
Must have strong verbal communication skills
Must have a strong team work ethic
Marketing automation experience (lead nurturing, scoring, grading, etc.)
Manage numerous projects simultaneously
Strict adherence to plans and deadlines
Strong technical skills is a plus (HTML, CSS, JavaScript, SEO, GEO)
Minimum of 3 years experience in a marketing environment
Minimum Bachelor's Degree in Marketing, Communications, or related field

Responsibilities

Create and manage coordinated and targeted marketing campaigns to generate demand through: email, social, events, and advertisements
Develop hooks, promotions, and strong offers to drive urgency
Maintain marketing campaign calendar and execute with precision
Push leads through the marketing funnel through email drip program nurturing
Report on and refine marketing program process and efficiency through regular data analysis
Research marketing technologies, create and present proposals based on recommendations for implementation
Manage multiple marketing platforms including CMS, marketing automation, landing page and email A/B testing, and analytics
Work with Quality Assurance to ensure high-quality content publication