Senior Manager, Cx Lifecycle Marketing, New Verticals + Occasions

DoorDash USA • New York, NY

1d

About The Position

As the Senior Manager of Consumer Lifecycle Marketing for New Verticals & Occasions, you will lead two distinct but highly complementary teams:

New Verticals: focused on always-on lifecycle strategy that drives adoption, engagement, and retention across emerging categories like Grocery, Convenience, Alcohol, and Retail

Occasions: focused on high-impact seasonal and cultural moments (e.g., Valentine’s Day, New Year’s) that drive step-change growth across both New Verticals and Marketplace (Restaurants)

While these areas operate with different rhythms, they are deeply interconnected. New Verticals often see peak conversion during key holidays (think Flowers on Mother’s Day, Alcohol on St. Patrick’s Day), with many of these customers then entering ongoing lifecycle journeys. This role requires a leader who can seamlessly straddle always-on lifecycle strategy and highly orchestrated, moment-based campaigns, bringing a dual skill set of strategic vision and operational excellence.

You will define and evolve the lifecycle vision across both domains, translating business priorities into CRM strategies and leading a team responsible for delivering high-quality, data-driven campaigns across email, push, SMS, promotions, and in-app messaging. You will serve as a key partner to Lifecycle Marketing Leads and cross-functional stakeholders, ensuring cohesive strategy, clear prioritization, and measurable business impact.

Requirements

• 8+ years of experience in lifecycle marketing, CRM, growth marketing, or customer engagement, with 4+ years managing high-performing teams
• Proven ability to operate across both always-on lifecycle programs and high-stakes campaign moments, with strong attention to detail and execution under tight timelines
• Track record of building and scaling CRM programs that drive measurable business outcomes across engagement, retention, and revenue
• Strong strategic mindset with the ability to zoom out to define lifecycle vision and zoom in to execute campaigns and analyze performance
• Deep experience developing and optimizing CRM programs, including audience segmentation, journey orchestration, offer strategy, and experimentation
• Strong analytical skills, with the ability to evaluate campaign impact on key metrics like order rate and revenue and translate insights into next steps
• Experience building consensus and strong relationships with cross-functional stakeholders across Product, Analytics, Marketing, and Operations
• Hands-on experience with CRM technology (e.g., Braze, Iterable), marketing automation, and data-driven personalization
• Highly motivated, organized, and able to manage multiple workstreams with competing timelines
• Passion for customer experience and increasing the value of customers
• Bachelor’s degree or equivalent experience

Nice To Haves

• Master’s degree a plus

Responsibilities

• Own and evolve the lifecycle strategy across both New Verticals and Occasions, balancing always-on engagement with high-impact, time-bound campaigns
• Lead and develop two teams of Lifecycle Marketers, providing clear direction across distinct operating cadences while ensuring consistency in quality, experimentation, and performance
• Define how New Verticals lifecycle programs (onboarding, activation, frequency, retention) integrate with and amplify key seasonal moments
• Oversee the end-to-end CRM strategy for New Verticals, including campaign and journey design, offer strategy, audience segmentation, and cadence optimization
• Oversee the planning and execution of Occasions campaigns, including campaign calendars, creative strategy, promotional moments, and cross-channel orchestration
• Lead the development of annual and quarterly lifecycle marketing plans, aligning to both ongoing business goals and key seasonal peaks
• Establish and scale testing frameworks across both teams, including audience strategy, messaging, offer testing, and measurement approaches
• Analyze performance across initiatives, translating insights into actionable strategies that improve order frequency, engagement, and revenue
• Drive creative ideation and iteration, partnering with internal creative teams to continuously improve performance and customer experience
• Partner closely with Strategy & Operations, Product, Product Marketing, Analytics, Brand, and Marketing Operations to build and execute cohesive lifecycle strategies
• Serve as the primary advocate for New Verticals and Occasions within Retention Marketing, influencing roadmaps, tooling, and investment priorities

Benefits

• a 401(k) plan with employer matching
• 16 weeks of paid parental leave
• wellness benefits
• commuter benefits match
• paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
• medical, dental, and vision benefits
• 11 paid holidays
• disability and basic life insurance
• family-forming assistance
• a mental health program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level