Manager, Cx Lifecycle Marketing, Strategic Bets

DoorDash USA • New York, NY

1d

About The Position

As the Manager of Customer Lifecycle Marketing for Strategic Bets, you will lead a team responsible for supporting DoorDash’s most important emerging initiatives, including new products, new modes, and high-priority company bets. These initiatives vary in scope and maturity, but typically fall into two categories:
0→1 and Emerging Bets: early-stage products that require rapid testing and iteration to establish product-market fit and scalable growth
High-Priority, Fast-Turn Initiatives: urgent or high-visibility campaigns, including executive priorities and time-sensitive opportunities that require quick, high-quality execution
You will define how CRM supports emerging areas of the business, translating ambiguous inputs into clear strategies and plans. You will build playbooks to standardize how we bring new bets to market. You will lead a team of lifecycle marketers responsible for the above campaign types, ensuring high-quality delivery across channels.
You will partner closely with business leads and cross-functional stakeholders to align on priorities, set clear expectations, and focus efforts on the highest-impact opportunities. Success in this role requires operating with urgency, making thoughtful trade-offs, and building scalable frameworks that enable both speed and long-term growth.
This role is ideal for someone who thrives in ambiguity, likes building 0 → 1, excels at setting direction, and can balance long-term strategy with bias for action through their team.

Requirements

• You have 6–8+ years of experience in lifecycle, CRM, or retention marketing
• You have experience managing and developing high-performing teams
• You are highly strategic and able to define direction in ambiguous, fast-changing environments
• You have strong judgment and can prioritize effectively across competing requests
• You have a strong understanding of CRM channels, experimentation, and lifecycle strategy
• You are an excellent cross-functional partner and can influence senior stakeholders
• You are comfortable operating at both a strategic and tactical level when needed

Responsibilities

• Own lifecycle strategy for Strategic Bets: Define how CRM supports new and emerging business lines, from early testing through scale
• Build for scale: Identify repeatable strategies and help transition successful bets into long-term lifecycle ownership
• Lead and develop a team of lifecycle marketers: Manage and coach hybrid operators responsible for end-to-end campaign execution. Establish processes that enable speed, quality, and accountability
• Drive prioritization and resource allocation: Evaluate incoming requests and determine what work is supported based on business impact, readiness, and capacity
• Shape high-impact, fast-moving initiatives: Partner with business leaders to translate ambiguous problems into clear lifecycle strategies
• Establish frameworks for testing and learning: Ensure strong experimentation design, measurement, and knowledge sharing across bets
• Partner cross-functionally at a senior level: Collaborate with Product, Analytics, Marketing, and Operations leaders to align on goals and execution

Benefits

• a 401(k) plan with employer matching
• 16 weeks of paid parental leave
• wellness benefits
• commuter benefits match
• paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
• medical, dental, and vision benefits
• 11 paid holidays
• disability and basic life insurance
• family-forming assistance
• a mental health program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed