Senior Manager CX Acquisition & Lead Management

Philip Morris International U.S.•Stamford, CT

9d•$149,600 - $187,000•Hybrid

About The Position

At Philip Morris International (PMI), we're transforming our business to deliver a smoke-free future. Join us to help drive growth, build innovative solutions, and shape the future of customer acquisition. Our Stamford, CT headquarters is steps from Metro-North and easily accessible from NYC.

Requirements

Bachelor's degree in Marketing, Business, Technology, Data, or related field; advanced degree preferred.
8+ years of experience in customer acquisition, CRM, digital growth, customer experience, e-commerce, or commercial transformation.
Proven success developing acquisition strategies and delivering measurable business results.
Experience leading complex cross-functional initiatives, managing budgets, influencing senior stakeholders, and working with external partners.
Strong expertise in lead management, demand generation, conversion optimization, CRM, marketing automation, analytics, AI-enabled customer journeys, and portfolio management.
Strong financial, communication, and leadership skills with the ability to drive results in a regulated environment.
Authorized to work in the U.S. without sponsorship now or in the future.

Responsibilities

Lead enterprise customer acquisition and lead management strategy aligned with commercial, brand, and customer experience goals.
Manage acquisition channels including paid, owned, earned, retail, field, events, partnerships, and emerging platforms to maximize growth, lead quality, compliance, and ROI.
Own the end-to-end lead lifecycle, including demand generation, qualification, nurturing, conversion, and performance optimization.
Drive cross-functional initiatives that improve funnel performance, customer experience, and conversion outcomes across channels.
Oversee acquisition technology, including CRM, marketing automation, analytics, identity solutions, and sales integrations.
Partner with Product, Data, Technology, and external vendors to define requirements, prioritize capabilities, and deliver scalable solutions.
Lead acquisition measurement, reporting, budget optimization, performance targets, and executive recommendations.
Align stakeholders across Marketing, Sales, Digital, Retail, Consumer Care, Finance, Legal, Compliance, and Technology to execute enterprise initiatives.
Manage agency and partner performance while ensuring privacy, regulatory compliance, governance, and risk management.
Monitor market, technology, and consumer trends to continuously evolve acquisition strategies.