Senior Manager, Customer Marketing & Expansion

Curve Dental•Alpharetta, GA

10d

About The Position

Curve Dental is looking for a strategic, creative and commercially minded Senior Manager, Customer Marketing & Expansion to help build stronger, more valuable relationships with customers. This role will shape customer engagement throughout their journey—from onboarding and adoption through expansion and advocacy. The position involves developing programs to help customers maximize their use of existing solutions, introducing them to new offerings, and driving measurable growth through strong customer relationships. The Senior Manager will collaborate with Customer Success, Sales, Product, and Marketing teams to identify customer needs and growth opportunities, translating them into targeted campaigns. While Curve Dental is the primary focus, there will be opportunities to support initiatives across the broader portfolio of dental technology brands. The ideal candidate is an experienced customer marketer capable of strategic thinking and hands-on execution.

Requirements

7+ years of progressive experience in customer marketing, lifecycle marketing, customer expansion, integrated marketing, product marketing, or demand generation.
Demonstrated success building programs that support adoption, retention, cross-sell, upsell, advocacy, or customer lifetime value.
Exceptional writing, messaging, editing, and campaign-development skills.
Strong integrated campaign experience across email, content, webinars, landing pages, in-product communications, events, and sales enablement.
Proven ability to lead complex, cross-functional initiatives from strategy through execution and measurement.
Experience using customer and campaign data to develop segments, identify opportunities, and improve performance.
Familiarity with platforms such as HubSpot, Salesforce, marketing automation tools, project management systems, and reporting dashboards.
Strong creative judgment and the ability to provide clear direction on messaging, design, and campaign assets.
A proactive, collaborative working style and the ability to bring structure and momentum to evolving priorities.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.

Nice To Haves

Experience in B2B SaaS, healthcare or dental technology, fintech, payments, or another recurring-revenue environment is preferred.
Familiarity with product-usage data, lifecycle triggers, customer success platforms, generative AI, or agency and contractor management is a plus.

Responsibilities

Lead Customer Marketing and Expansion: Own customer marketing strategy and programs supporting engagement, product adoption, retention, cross-sell, upsell, and advocacy.
Develop segmented campaigns across key customer journey moments, including onboarding, adoption, renewal, expansion, referral, and advocacy.
Build an integrated customer communications calendar across products, audiences, and channels.
Translate customer insights, adoption gaps, and business priorities into clear campaign strategies, messaging, offers, and success measures.
Drive Adoption and Customer Growth: Lead campaigns to help customers discover and adopt relevant products, features, integrations, services, and add-on solutions.
Partner with Customer Success, Sales, and Product to identify priority segments, lifecycle triggers, and expansion opportunities.
Develop targeted emails, newsletters, webinars, landing pages, promotions, and enablement materials to demonstrate value and inspire action.
Create programs to re-engage underutilizing customers and help them realize greater value from their investment.
Strengthen customer advocacy through referrals, reviews, testimonials, case studies, and event participation.
Create Compelling Customer Communications: Make complex products and capabilities clear, relevant, and persuasive.
Write and edit communications across email, web, events, product launches, lifecycle campaigns, and customer stories.
Adapt messaging, proof points, and calls to action for different audiences, products, lifecycle stages, and objectives.
Equip customer-facing teams with messaging, talk tracks, and campaign resources to support adoption and expansion conversations.
Maintain a high standard of clarity, consistency, accuracy, and brand quality.
Measure, Improve, and Scale: Establish goals and KPIs and measure performance across engagement, adoption, retention, expansion, advocacy, and revenue.
Use customer, behavioral, and campaign data to improve segmentation, messaging, timing, channels, and offers.
Share clear campaign recaps with results, insights, and recommended next steps.
Improve workflows, templates, automation, and cross-functional visibility as the function grows.
Utilize HubSpot, Salesforce, reporting platforms, project management tools, and generative AI to increase personalization, efficiency, and effectiveness.
Provide clear direction to designers, agencies, contractors, and other contributors as needed.