Senior Manager - Customer Growth Direct Marketing

American Express•Atlanta, GA

1d•$103,750 - $174,750•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business. The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers. The Sr. Manager, Customer Growth Direct Marketing will lead strategy, development, and implementation of revenue driving treatments across both our Charge and Lend Cards, in email and direct mail channels. This high-impact role has significant opportunities for exposure to leadership across GCS and will partner cross functionally across various teams including Channel Marketers, Product Management, Risk, Analytics, Technology, and Finance. American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business. The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers. The Sr. Manager, Customer Growth Direct Marketing will lead strategy, development, and implementation of revenue driving treatments across both our Charge and Lend Cards, in email and direct mail channels. This high-impact role has significant opportunities for exposure to leadership across GCS and will partner cross functionally across various teams including Channel Marketers, Product Management, Risk, Analytics, Technology, and Finance.

Requirements

3-5 years of experience within marketing, product, strategy, or a function with transferrable skills
Data driven strategic thinker with a growth mindset and track record of developing customer first marketing strategies that deliver results
People Leader experience required
Results driver with exceptional sense of accountability and ownership
Self-starter with strong problem-solving skills who can work independently, as well as within a team
Superior relationship management skills, with the ability to influence partners both across and upwards
Robust analytical skills that translates data into insights
Solution-oriented mindset
Clear and articulate communicator, with ability to tailor messages to different audiences
Strong project management skills: ability to manage multiple projects with a heavy focus on attention to detail and meeting tight timelines
Positive energy and enthusiasm with a “can-do” attitude

Nice To Haves

Digital and/or Direct Mail expertise preferred, but not required
Bachelors degree preferred

Responsibilities

Develop, manage, evaluate, and optimize email and direct mail communications for card treatments (GCS Cross-Sell, Product Transfer, and more) to drive engagement and incremental revenue
Lead treatment/channel forecasting and results analysis; optimize channels and flex plans as needed to meet investment and performance objectives
Continue to evolve how we market in email and direct mail, leveraging new technologies, personalization, and more
Develop test and learn curriculum to drive growth through targeted initiatives
Collaborate closely with Marketing Strategy, Product Management and Risk partners on segmentation, targeting, and pricing as well as to understand portfolio strategies and customer behavior to identify and address opportunities to support and grow the program
Lead two high performing direct reports who will lead marketing execution

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities