Senior Manager, Creators and Influencers- Hybrid

Harbor Freight•Calabasas, CA

2d•Hybrid

About The Position

Lead the overall Creator and Influencer strategy, roadmap, and operating model for Harbor Freight across Instagram, TikTok, YouTube, and other video-first social platforms, ensuring Creator and Influencer partnerships support brand, product, customer, and business objectives. This role involves building and managing a high-quality Creator and Influencer pipeline, developing long-term relationships, negotiating partnerships, and executing campaigns from brief through post-campaign analysis. The Senior Manager will collaborate with various internal teams and external agencies, stay current with social media platform trends, and track program performance. Additionally, this role involves monitoring competitive activity and identifying opportunities for Harbor Freight to stand out in the creator space.

Requirements

Experience in identifying and vetting Creators and Influencers in tools, DIY, automotive, welding, woodworking, construction, home improvement, maker, outdoor power equipment, and related categories.
Experience in developing and maintaining long-term relationships with Creators and their representatives.
Experience in negotiating Creator partnerships, including rates, deliverables, content timelines, usage rights, exclusivity, whitelisting or paid amplification rights, revisions, reporting, and other commercial terms.
Experience in planning and executing Creator campaigns from brief through launch and post-campaign analysis.
Experience partnering with various internal teams (Social Media, Brand Marketing, Product Marketing, E-Commerce, Merchandising, Quality Assurance, Public Relations, Stores, Customer Insights) and external agencies.
Experience working directly with social media network partners (Instagram/Meta, TikTok, YouTube/Google) to stay current on Creator sourcing tools, paid promotion opportunities, platform best practices, content trends, algorithm changes, measurement capabilities, and emerging formats.
Experience in building standards, playbooks, and processes for Creator and Influencer identification, outreach, evaluation, contracting, briefing, content review, disclosure, paid usage, reporting, and relationship management.
Experience in tracking, analyzing, and communicating Creator and Influencer program performance.
Experience in monitoring competitive Creator and Influencer activity and broader industry social trends.

Nice To Haves

Experience in staff supervision and development.

Responsibilities

Lead the overall Creator and Influencer strategy, roadmap, and operating model for Harbor Freight across Instagram, TikTok, YouTube, and other video-first social platforms.
Build, manage, and continually refine a high-quality Creator and Influencer pipeline, identifying and vetting Creators and Influencers in relevant categories.
Develop and maintain long-term relationships with Creators and their representatives.
Negotiate Creator partnerships, including rates, deliverables, content timelines, usage rights, exclusivity, whitelisting or paid amplification rights, revisions, reporting, and other commercial terms.
Plan and execute Creator campaigns from brief through launch and post-campaign analysis.
Partner with Social Media, Brand Marketing, Product Marketing, E-Commerce, Merchandising, Quality Assurance, Public Relations, Stores, Customer Insights, and external agencies to ensure Creator and Influencer content supports broader marketing priorities.
Work directly with Instagram/Meta, TikTok, YouTube/Google, and other social media network partners to stay current on platform best practices and emerging formats.
Build standards, playbooks, and processes for Creator and Influencer management.
Track, analyze, and communicate Creator and Influencer program performance.
Monitor competitive Creator and Influencer activity and broader tool-industry social trends to identify opportunities.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Short-term disability
Long-term disability
401k plan
Annual discretionary bonus
Paid time off up to 236 hours per year (inclusive of PTO, floating holidays, and paid holidays)
Paid sick time up to 80 hours per year