Senior Manager, Creator Partnerships

A+E Networks•New York, NY

5d•$106,216 - $124,273•Hybrid

About The Position

Creativity and collaboration are at the heart of the A+E Global Media Digital Content & Platforms team. Our Company mission and vision is to create illuminating and entertaining content for the most expansive audience possible by meeting audiences wherever and however they consume content, and this team is key to meeting that North Star. We are passionate about using technology in fresh ways and shaping narratives – from the first spark of an idea to their final digital form. As an employee of A+E Global Media, you’ll be part of a global media and entertainment company that values diversity, representation, flexibility and kindness. In fact, Forbes named us one of America’s Best Midsize Employers for consecutive years, and Newsweek named us in their list of America’s Most Loved Workplaces, as well as their list of America’s Greatest Workplaces for Diversity, LGBTQ+ and Women employees.

Requirements

5+ years of experience in creator management, influencer marketing or talent partnerships — ideally across both agency and media environments
A pulse on the creator ecosystem: who’s emerging, which platforms are shifting, and what makes a creator-brand pairing feel authentic versus forced
Proficient in a creator management platforms (Lefty or equivalent); comfortable pulling and presenting performance data to non-specialist stakeholders
Strong relationship builder who earns the trust of creators, agents, and internal partners alike — you’re the person talent actually wants to hear from
Highly organized with the ability to manage multiple concurrent activations, roster priorities, and agency relationships without losing quality or detail
Commercially aware: you understand how creator content ladders into revenue, branded content proposals, and client deliverables, and you speak both the creative and business sides fluently
Clear communicator who can translate creator strategy into concise recommendations for senior stakeholders and detailed briefs for external partners
Experience managing or contributing to an always-on or ambassador creator program (not solely campaign-based)
Familiarity with branded content, sponsorship packaging, or RFP development in a media or entertainment context
Hands-on experience with contract workflows and an understanding of standard deal structures, usage rights, and FTC compliance requirements
Working knowledge of major platforms’ creator tools and analytics (TikTok Creator Marketplace, Meta Brand Collabs Manager, YouTube BrandConnect)

Responsibilities

Recommending, negotiation & executing creator partnerships across AEGM brands, genres & IP.
Developing and maintaining an internal creator network through sourcing, vetting, negotiation and management.
Executing & maintaining partnerships to meet broader business’ goals like driving fandom – audience growth, engagement and heart score – or subscriptions through creator content strategy.
Managing the day-to-day relationship with creators – doing outreach, onboarding, ideation & optimizations with creators.
Serving as the connective tissue between creators and AEGM.
Collaborating with Marketing, Ad Sales, StoryGround, Editorial, Digital Creative, Programming and PR teams to facilitate successful evergreen partnerships.
Building, curating, and continuously refreshing an evergreen creator bench across tiers (nano, micro, macro, and hero talent) and content categories aligned to our brand portfolio businesses and audience segments.
Expanding and evolving the existing ambassador program for priority brands and franchises, developing customized engagement strategies, strengthening creator relationships, and scaling the program to drive greater audience growth and advocacy.
Maintaining creator database that tracks creator specialties, audience demographics, platform strengths, performance history, availability, and rate benchmarks — updated on a rolling basis.
Scouting and recruiting emerging talent proactively, going beyond standard lists and platform searches to surface creators with authentic audience relationships and high-potential brand affinity.
Owning onboarding for new roster additions — including initial outreach, relationship establishment, and integration into our creator database and management systems.
Serving as the internal casting resource for Marketing, Programming, PR, and Ad Sales/StoryGround (internal agency) teams — translating campaign and client briefs into specific creator recommendations.
Matching creators to always-on and reactive content briefs based on audience fit, content style, platform behavior, and campaign objectives, minimizing cold sourcing timelines for internal stakeholders.
Collaborating with Sales and StoryGround on creator-led branded content offerings, integrating roster talent into sponsorship packages and advertiser pitches.
Flagging creator availability and exclusivity conflicts across simultaneous activations to prevent scheduling or brand safety collisions.
Managing the day-to-day operational relationship with our agency partners including campaign execution oversight, casting direction, deliverable tracking, timeline management, and performance reporting.
Managing creator and agency budgets, negotiating rates, and optimizing spend to maximize business impact and return on investment.
Reviewing and approving agency casting recommendations; providing clear feedback on misalignment and identifying alternatives from our internal bench where applicable.
Identifying opportunities to extend creator activations into sales-facing initiatives and proactively partnering with the VP and StoryGround leads to develop revenue-generating opportunities.
Monitoring campaign and creator-level performance across all activations tracking engagement rate, reach, content quality, and deliverable compliance in real time.
Maintaining and reporting on a consistent set of KPIs across the creator bench, using performance history to inform future casting decisions and benchmark rate negotiations.
Analyzing trends across platforms, content formats, and audience behavior to surface actionable insights for the VP and cross-functional stakeholders.
Applying learnings to continuously refine sourcing criteria, vetting standards, and casting logic — evolving the roster to stay ahead of platform shifts and audience expectations.
Partnering with Legal to manage creator contracting across all program types, including agreement requests, negotiations, reviews, and execution.
Collaborating with StoryGround and cross-functional stakeholders to develop and execute creator partnerships that align with client objectives, business goals, and brand standards.
Overseeing creator agreements, ensuring clear terms related to deliverables, content rights, exclusivity, approvals, compensation, and disclosure requirements.
Owning creator compliance and risk management across all partnerships, overseeing vetting, brand safety evaluations, policy adherence, and ongoing monitoring to identify and mitigate reputational, legal, and brand safety risks.
Serving as the central point of contact for Legal, Sales, Marketing, Digital, and StoryGround teams, ensuring creator programs are executed efficiently, compliantly, and in alignment with company objectives.