Senior Manager, Creative Coca-Cola Trademark

The Coca-Cola Company•Atlanta, GA

3d•Onsite

About The Position

The Senior Manager, Creative - CCTM is responsible for driving creative strategy & excellence across all consumer touchpoints for key initiatives on the Coca-Cola brand in North America. This position combines strategic leadership with creative direction, overseeing the development of compelling brand narratives, innovative communication solutions, immersive brand experiences, and effective retail execution. The role requires managing agency partners and collaborating with internal cross-functional teams to deliver multi-platform creative solutions that elevate brand storytelling and consumer engagement. This position plays a critical role in shaping the creative strategy that defines how Coca-Cola brands connect with consumers across all touchpoints, from packaging to digital experiences and retail environments.

Requirements

8+ years of experience in creative leadership, strategy, or creative direction roles within brand-focused organizations, agencies, or consumer goods companies
Bachelor's degree in creative disciplines, marketing, communications, or related fields
Proven track record of developing and executing impactful cohesive creative strategies that spread across multiple platforms and consumer touchpoints
Demonstrated expertise in leading content with strong portfolio showcasing a high level of creative excellence
Strong agency management experience with ability to brief, direct, and evaluate creative partners effectively
Advanced understanding of digital-first creative approaches and content development for modern consumer engagement
Excellent cross-functional collaboration skills with ability to influence and align diverse stakeholders
Strategic thinker with ability to translate brand objectives into compelling creative solutions and narratives
Project management capabilities with experience managing multiple complex creative initiatives simultaneously
Understanding of brand storytelling, design, retail execution, and experiential brand activations
Exceptional communication and presentation skills with ability to articulate creative vision to senior leadership and cross-functional partners
Currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

Adobe Illustrator
Adobe Photoshop
Agency Management
Arts Education
Creative Briefs
Creative Design
Creative Directing
Graphic Design
Motion Graphics
Photography
Relationship Building
Storyboards
Strategic Thinking
UI UX (Inactive)
User Experience (UX) Design
Visual Design
Visual Graphics (Inactive)
Waterfall Model

Responsibilities

Lead creative vision and excellence across all Coca-Cola brand touchpoints, ensuring consistency, and innovation in brand expression.
Develop and execute comprehensive creative strategies that drive brand narrative and storytelling across consumer touchpoints including video, audio, OOH, digital, brand experiences, and retail environments.
Manage agency relationships and creative partnerships, providing strategic & creative direction, ensuring high-quality creative outputs that align with brand objectives.
Collaborate with cross-functional teams including brand management, product development, e2e media, human insights, design, EPICs, and commercial teams to integrate creative solutions across the business.
Drive digital-first (and AI-enabled) creative experiences and content development that engage consumers and enhance brand connection in the evolving media landscape.
Oversee creative project management and execution, ensuring timely delivery of multi-platform creative campaigns while maintaining brand standards and creative excellence.
Influence stakeholders at all levels to champion innovative creative approaches and gain alignment on creative strategy and execution.
Lead the evolution of brand systems and creative frameworks that support scalable, consistent brand experiences across markets and channels.