(USA) Senior Manager, Creative
About The Position
The Senior Manager, Creative is responsible for elevating the quality, clarity, and impact of all marketing communications in support of product, brand, and growth marketing efforts for the Walmart Data Ventures marketing team. The Senior Manager ensures that all visual designs are strategically aligned, compelling, cohesive, and creatively differentiated across touchpoints. This role will oversee the development of high-quality designs and guide the work of two designers. A combined manager-contributor, the Senior Manager will also create designs for their own roster of assignments. This hands-on position is execution-focused, craft-driven, and highly collaborative—bridging product marketing strategy with powerful storytelling and polished creative output. The Creative Team, within the Data Ventures Product Marketing group, comprises design, writing, and video professionals focused on advancing Walmart’s market presence. This team develops marketing communications aligned with business objectives, driving adoption through demand marketing targeting new prospects and customer marketing aimed at existing users. They collaborate across functions to deliver innovative creative assets that support brand consistency and business growth. The team values adaptability, strategic thinking, and effective project management to ensure successful execution of marketing initiatives that enhance customer engagement and contribute to Walmart’s ongoing success.
Requirements
- Proven experience leading creative asset development and managing multiple projects simultaneously.
- Strong expertise in reviewing and interpreting creative briefs to align with marketing strategies.
- Demonstrated ability to manage visual branding across various channels including digital, print, and packaging.
- Skilled in executing innovative creative strategies informed by industry trends and business needs.
- Effective project management capabilities, including budget oversight and team leadership.
- Proficiency in contingency planning, adaptability, and collaboration with internal and external partners.
- Experience mentoring and developing team members to enhance performance and skills.
- Familiarity with Adobe InDesign and procurement processes to support creative initiatives.
- Bachelor's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Arts, Finance or related field OR 2 years' experience in data analysis, data science, statistics, or related field.
Nice To Haves
- Digital Content Management
- Editorial
- Retail Management
- Supervising Associates
- WE-Working for or withCreative Agencies
Responsibilities
- Lead creative asset development across multiple projects, ensuring alignment with marketing strategies and customer experience goals.
- Review and interpret creative briefs to guide visual branding for digital, print, video, and packaging materials.
- Manage and advance brand voice consistently across channels, including websites and campaigns.
- Oversee project execution, budget management, and collaboration with internal teams and external agencies.
- Coach and mentor team members, fostering skill development and performance improvement.
- Drive innovation by applying industry trends and adapting strategies to meet business needs.
- Coordinate cross-functional efforts to ensure campaign alignment and operational efficiency.
Benefits
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement
- Jury duty
- Voting
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Tuition, books, and fees are completely paid for by Walmart through Live Better U for eligible full-time and part-time associates.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
