Senior Manager, Creative Operations

MBI - Malibu Boats, Inc • Loudon, TN

3d • Onsite

About The Position

The Senior Manager, Creative Operations, serves as the enterprise owner of creative production and delivery across the brand portfolio. This role is responsible for how marketing content is produced, adapted, governed, and delivered at scale, ensuring speed, quality, and brand consistency across all channels. The Senior Manager leads creative intake, prioritization, and production workflows, overseeing internal teams and external partners responsible for copy, design, photo, video, social publishing and community management, and PR content support. This role ensures creative work is executed efficiently, meets brand standards, and is delivered on time to support go‑to‑market priorities defined by Line Marketing leadership. This role owns creative operations and delivery; demand strategy, channel decisions, and paid media management sit with Demand, Digital Growth, and Martech team.

Requirements

• Bachelor’s degree in Marketing, Design, Communications, or a related field (or equivalent experience).
• Demonstrated experience leading creative production, creative operations, or content delivery teams.
• Experience managing multi‑channel creative output in a complex, multi‑brand environment.
• Strong operational and workflow management capability.
• Deep understanding of creative production processes across copy, design, photo, video, and social.
• Ability to enforce brand standards while enabling speed and flexibility.
• Strong cross‑functional collaboration and stakeholder management skills.

Responsibilities

• Creative Production & Delivery Own creative production across copy, design, photo, video, social publishing operations, and PR content support functions. Ensure creative assets are produced efficiently and delivered in formats required for web, email, social, dealer, and PR channels. Balance speed, quality, and volume to support enterprise and brand‑level marketing needs.
• Intake, Prioritization & Workflow Management Own creative intake, prioritization, and production workflows across brands. Establish clear processes, timelines, and service‑level expectations for creative delivery. Partner with Line Marketing, Demand, and Events leaders to align creative output to approved priorities and timelines. Partner with Demand, Digital Growth, and Martech to support paid social creative needs and formats, while Demand owns targeting, budget, and optimization
• Brand Standards & Asset Governance Govern brand standards across all produced creative assets. Own the creative asset library, ensuring proper organization, version control, metadata, and usage rights. Own organic social publishing standards, cadence guidelines, and community management escalation paths across brands Ensure assets are reusable, scalable, and compliant with brand and legal requirements.
• Team & Partner Leadership Lead and develop creative operations teams and specialized producers (copy, design, photo, video, social). Manage external creative and production partners to supplement internal capacity and specialty needs. Set clear expectations, feedback loops, and performance standards across internal and external teams.
• Continuous Improvement & Scale Identify opportunities to improve creative efficiency, throughput, and quality through process improvements and tooling. Standardize templates, playbooks, and production practices to enable scale across brands. Use performance and delivery insights to refine workflows and resource allocation.
• Acts as the steward of creative quality and delivery across the enterprise.
• Brings discipline, clarity, and accountability to creative operations.
• Continuously improves how creative work is produced and delivered at scale.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level