Senior Manager Corporate Communications and Engagement

Capital Regional District•Victoria, BC

12d•CA$163,579 - CA$192,446

About The Position

Reporting to the Chief Administrative Officer (CAO), the Senior Manager, Corporate Communication & Engagement (CC&E) is a senior professional which leads the CC&E division and effectively supports the organization by providing expert advice, strategies and leadership on communications issues, and coordinating, developing and delivering highly-effective communications services, policies and standards. This senior leadership role provides and leads a variety of corporate communications services, including: strategic communications planning; content development; brand and identity; corporate media relations; intergovernmental relations; internal and external corporate communication; crisis communication and issues management; website content and standards; corporate social media; community engagement and special events.

Requirements

Degree in a related discipline
A minimum of 10 years' directly related experience
Certifications
Valid BC Driver's Licence
Expert knowledge in Corporate Communications, Public Affairs, Public Relations, and Community Relations.
Knowledge of and demonstrated ability to lead others in the areas of strategic communication planning, content development, brand and identity, media relations, internal communications, crisis communications and issues management, social media, website management, marketing, community engagement, and communications evaluation and measurement.
Excellent public presentation and communication skills (written and spoken),
Strong knowledge and abilities in interpersonal, group, and organizational dynamics.
Excellent leadership and customer service skills.
Candidate must possess functional self-supporting computer literacy.
Strong understanding of government protocol, relationships, roles, services, and responsibilities of B.C. local government, including those of regional districts, and other government partners including First Nations.
Must possess broad corporate communications experience in a number of organizations in the private sector, non-profit, crown corporation, or public sectors.

Responsibilities

Provides expert advice, strategies, leadership, support and materials on communication issues to the CAO, CRD Senior Management, and elected officials; and liaises with CRD Directors, staff, outside agencies, interest groups, and the media to maximize organizational communication effectiveness.
Provides leadership and direction to a team of communications and engagement professionals to deliver effective, coordinated corporate communications.
Plans and develops standards, policies, protocols and guidelines for CC&E.
Oversees communication and engagement strategies across digital and traditional channels, and advises the organization on emerging trends, technologies, and effective engagement practices.
Actively leading the CC&E team, is accountable for and provides senior leadership, advice, strategy and support on key divisional areas including strategic communications planning; content development; brand and identity; corporate media relations; intergovernmental relations; internal and external corporate communication; crisis communication and issues management; website content and standards; corporate social media; community engagement and special events:
Develops and delivers clear, effective communication strategies for internal and external audiences aligned with CRD goals.
Plans and creates audience focused content that communicates CRD initiatives and priorities clearly and effectively.
Develops and oversees brand and visual guidelines to ensure consistent use across all CRD materials.
Leads proactive media engagement and response to ensure consistent, accurate coverage of CRD priorities and initiatives.
Develops strategies to shape and influence the CRD’s reputation with a goal of having public and organizational support for CRD services and initiatives.
Plans and implements internal communications strategies and frameworks to support transparency, collaboration, and employee engagement across the CRD.
Proactively supports the CAO and Board Chair in interactions, collaborations and negotiations with and between different levels of government (local, provincial, federal, first nations).
Supports the CAO’s Office in the development and implementation of the Corporate Advocacy Strategy.
Develops protocols and coordinates crisis communications, providing guidance to leadership and staff and ensuring consistent messaging to the public, media, and employees.
Oversees strategic use of social media channels to share CRD information, monitor emerging issues, and support positive public engagement.
Manages website content and standards, working with staff and IT to ensure accessible, consistent, and effective online communications.
Conceives, develops and implements paid media campaigns to increase awareness and support CRD objectives.
Facilitates community engagement initiatives, ensuring consistent, credible public participation processes and tools are used to gather public input and support CRD decisions.
Evaluates communication strategies using appropriate metrics, data and feedback to strengthen impact and inform future planning.
Oversees financial planning and budget management for the CC&E division to support strategic objectives.
This position is responsible for leading emergency communications and participating in the Corporate Communications and Engagement emergency on-call rotation, ensuring timely and responsive support during assigned periods.