Senior Manager - Content & GTM Enablement

KeyData Cyber
$85,000 - $95,000Remote

About The Position

At KeyData Cyber, we’re shaping the future of identity security. Recognized by Gartner and KuppingerCole as a leading IAM professional services firm, we specialize exclusively in designing, deploying, and managing end-to-end Identity and Access Management programs for organizations across North America. With 20 years of experience, 50M+ identities managed, and 1,000+ successful deployments, our team is our strongest asset and is built by design to help clients protect critical infrastructure, enable digital transformation, and ensure compliance with confidence. We deliver comprehensive solutions across IAM domains, including: Workforce IAM (Access Management, Identity Governance and Administration, Privileged Access Management) Consumer IAM (Identity Verification, Authentication and Access, Threat Detection) in highly regulated industries. If you’re ready to grow your career alongside some of the industry’s best, come join us — you’re key to our success We are currently looking for a Senior Manager, Content & GTM Enablement to join the marketing team. In this role, you will be responsible for driving high-impact content across sales enablement, thought leadership, and content infrastructure. This is a hands-on role where you will create and manage a wide range of content assets that directly support revenue growth, brand positioning, and go-to-market (GTM) initiatives. You will play a key role in enabling Sales and Partner teams, strengthening brand presence, and building scalable content systems across two tandem brands.

Requirements

  • 8+ years of experience managing the full content lifecycle, including planning, creation, editing, and publishing.
  • Experience in IAM/Cybersecurity is strongly preferred and will be prioritized during evaluation.
  • Strong experience in B2B marketing, sales enablement, or cybersecurity/technology domains.
  • Proven ability to work independently in lean teams without heavy reliance on agencies or direct reports.
  • Exceptional writing, editing, and storytelling skills with native-level English proficiency.
  • Ability to translate complex technical concepts into clear, compelling content for diverse audiences.
  • Experience creating a wide range of assets including blogs, case studies, decks, landing pages, and campaign content.
  • Strong stakeholder management skills, with the ability to collaborate across Sales, Marketing, and Partner teams.
  • Solid understanding of SEO and content performance metrics.
  • Ability to manage multiple priorities and thrive in a fast-paced, dynamic environment.

Nice To Haves

  • Experience with HubSpot sequencing
  • Familiarity with RFP response tools (e.g., Responsive)
  • Prior experience in cybersecurity, identity, or professional services domains

Responsibilities

  • Develop and manage high-quality sales enablement assets such as case studies, one-pagers, solution briefs, sales decks, and partner collateral.
  • Own and maintain the RFP content library, ensuring accuracy, consistency, and scalability.
  • Create compelling “Why Us” narratives to support sales and alliance conversations.
  • Partner closely with Sales and Partner teams to align content with deal cycles and customer needs.
  • Produce blogs, whitepapers, guides, and eBooks to support brand positioning and pipeline generation.
  • Drive LinkedIn thought leadership and support paid campaign creatives (LinkedIn/Google Ads).
  • Contribute to multimedia content such as podcasts and analyst briefings.
  • Translate complex cybersecurity and identity concepts into engaging, audience-friendly narratives.
  • Manage and scale content libraries, templates, and internal repositories (e.g., SharePoint).
  • Leverage AI tools to improve content creation efficiency and scalability.
  • Support website content development, including page copy and wireframes.
  • Build and optimize reusable templates using tools like Canva and Gamma.
  • Collaborate with Marketing, Sales, and Partner teams to align content with GTM priorities.
  • Manage multiple content streams simultaneously in a fast-paced environment.
  • Ensure consistency in brand voice, messaging, and storytelling across all assets.
  • Use SEO and analytics insights to optimize content performance and engagement.

Benefits

  • At KeyData Cyber, we put people first, valuing learning, growth, and work-life balance.
  • We offer extensive opportunities to advance your career through leading digital identity projects across North America.
  • Our culture is built on respect, inclusion, and equal opportunity for everyone.
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