Senior Manager, Content Automation

The Coca-Cola Company•Atlanta, GA

5d•$152,000 - $178,300•Onsite

About The Position

The Coca‑Cola Company is evolving into a more digital‑first, data‑driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system’s next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end‑to‑end impact on growth, productivity, and efficiency. This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation, it demands a strategic transformation of core capabilities, a domain‑based, product‑centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams. The Senior Manager, Content Automation plays a key role in advancing Coca‑Cola’s digital transformation by enabling intelligent, scalable, and efficient content creation and management capabilities across the enterprise. This role focuses on embedding automation, artificial intelligence, and data‑driven workflows into content ecosystems to improve speed to market, consistency, and personalization at scale. Working within a product‑centric operating model, this role partners closely with marketing, public affairs and communications services, and digital product teams to modernize content supply chains. The Senior Manager will translate business needs into automated content solutions that reduce manual effort, streamline production, and enhance the impact and reach of Coca‑Cola’s brands and communications. This role requires a strong combination of digital product thinking, content strategy expertise, and technical fluency to leverage emerging technologies such as generative artificial intelligence, workflow automation tools, and content platforms. Success in this role will directly contribute to enterprise priorities by increasing operational efficiency, improving content performance, and enabling data‑driven engagement strategies across markets and channels.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, Information Technology, or a related field
5+ years of experience in content strategy, digital marketing, content operations, or digital product roles with a focus on automation and scalability
Demonstrated experience implementing content automation solutions or managing content supply chains in a digital environment
Strong understanding of content management systems, digital asset management platforms, and workflow automation tools
Experience leveraging artificial intelligence, including generative AI, to enhance content creation and optimization
Proven ability to design and improve processes that increase efficiency, reduce cost, and enhance content quality and consistency
Strong data literacy, with the ability to define performance metrics and use analytics to inform decisions and optimize outcomes
Experience working in agile or product‑centric environments with cross‑functional collaboration across business and technology teams
Strong stakeholder management and communication skills, with the ability to influence and drive adoption of new ways of working
Ability to balance innovation with governance, ensuring compliance with brand, legal, and regulatory requirements
Continuous learning mindset and passion for digital innovation, automation, and evolving content ecosystems
Currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Responsibilities

Design and implement content automation strategies that align with enterprise digital transformation priorities and enable scalable, efficient content production
Partner with marketing, communications, and digital teams to reimagine content workflows using automation, artificial intelligence, and modern content platforms
Lead the development of automated content pipelines, including content generation, versioning, localization, and distribution processes
Integrate generative artificial intelligence tools to accelerate content creation while ensuring brand consistency, governance, and quality standards
Define and track performance metrics to measure the impact of automated content on engagement, speed, cost efficiency, and business outcomes
Collaborate with product and technology teams to ensure content automation solutions align with enterprise architecture, data standards, and governance
Enable personalization at scale by leveraging data and automation to deliver relevant, targeted content experiences across channels
Drive adoption of content automation tools and practices through training, change management, and capability building initiatives
Identify opportunities to optimize content operations by reducing redundancies and improving end‑to‑end content lifecycle efficiency
Stay current on emerging technologies and industry trends to continuously evolve content automation capabilities and practices