Senior Manager, Content and Brand

Teachstone

17h

About The Position

The Senior Manager, Content & Brand is responsible for shaping our voice, stewarding our brand, and building a scalable content engine that directly supports awareness, pipeline growth, and revenue impact. This is a highly cross-functional role that blends strategic storytelling with operational execution. You will ensure that content is not only compelling and on-brand, but also aligned to buyer needs, campaign priorities, and business outcomes across the full funnel. We need a builder with a strong point of view, someone who will evaluate our current output, and work with us to identify what’s actually moving the needle, and have the conviction to stop doing the rest. You aren't just fulfilling requests; you are advising the business on where our time and resources are best spent to drive maximum impact.

Requirements

7+ years of experience in content marketing, brand marketing, or growth marketing with a heavy emphasis on writing and multi-channel execution.
Strong editorial POV and a clear philosophy on what makes brand content successful.
Strong understanding of full-funnel marketing and how content supports demand generation.
A "consultant" mindset with the ability to handle internal stakeholders by offering data-backed alternatives to low-value content requests.
Proficiency in managing your own production workflow (using project management tools like Asana, Trello, etc.).
Hands-on experience with content and publishing platforms such as WordPress, CRM and content platforms like Hubspot or Marketo, social media channels (LinkedIn, Facebook, Instagram, etc.), and basic SEO tools. Confidence with social scheduling and publishing tools like Hootsuite, Sprout Social, or similar.
Basic video editing and multimedia content creation skills (e.g., Canva, Adobe Premiere, Final Cut, or similar).
Strong comfort working with content and marketing performance data, including pulling reports, analyzing trends, and translating insights into action. Ability to balance creative storytelling with quantitative analysis to continuously improve content performance.
Exceptional attention to detail with a zero-tolerance approach to errors, grammar, and inconsistencies. Ability to hold cross-functional teams accountable for adherence to editorial and brand standards.

Responsibilities

Brand Stewardship & Voice: Own the company’s brand voice, tone, and visual storytelling, developing messaging frameworks and guidelines to ensure consistency and quality across all content and channels.
Content Strategy & Editorial Leadership: Lead the full-funnel content strategy and editorial calendar, producing multi-format, persona-driven content that incorporates industry trends and establishes the company as a trusted thought leader.
Content Pipeline: Create and manage a steady pipeline of high-quality, multi-format content including blogs, white papers, newsletters, thought leadership, videos, graphics, interactive tools, audio, user-generated content, and campaign assets. Manage content across channels including social, website, community, etc.
Cross Functional Content Leadership: Collaborate with cross-functional teams and marketing colleagues to map end-to-end content workflows.
PR, Thought Leadership & Executive Visibility: Identify and shape narratives through executive thought leadership, white papers, and perspective pieces that elevate brand visibility and credibility.
Demand Generation & Organic Growth Support: Partner with demand generation to create SEO-informed content that drives inbound performance, nurtures leads, and moves prospects through the funnel. Optimize messaging and formats to improve MQL volume, organic reach, engagement, and conversion
Campaign Amplification & Messaging: Translate campaign strategies into compelling, on-brand content and amplification plans that extend reach, engagement, and conversion.
Measurement & Optimization: Measure content performance across channels, with an emphasis on impact of the funnel. Use data-driven insights to iterate, optimize, and pivot content strategy helping us double down on high-growth assets and pivot away from "content for content’s sake.