Content and Brand Manager

Leading Educators Careers

2h • Remote

About The Position

Ideas have power, but only when they reach the right people. As the Content and Brand Manager, you'll translate Leading Educators' editorial strategy into coordinated brand visibility, audience growth, and inbound demand—ensuring that our thought leadership investments consistently generate measurable impact and drive partnership interest.
This is a strategic execution role that sits at the intersection of thought leadership and growth. You'll work in close partnership with the Editorial Director to convert editorial priorities and publishing cadence into integrated campaigns, audience engagement strategies, and measurable marketing outcomes. While the Editorial Director shapes narrative direction and content priorities, you'll build the infrastructure and execution plans that ensure those ideas reach priority audiences—district leaders, state leaders, funders, and other key stakeholders—and generate sustained engagement and conversion.
You'll lead campaign architecture, audience segmentation, distribution strategy, and performance optimization across multiple channels. You'll manage CRM and marketing automation systems to support targeted engagement, design multi-channel distribution plans that extend the lifecycle impact of major releases, and use data and performance insights to continuously optimize campaigns. Your work will transform thought leadership into measurable business outcomes—expanded brand presence, increased engagement among priority stakeholders, and growing inbound partnership interest.

Requirements

• 3–5+ years of experience in content marketing, brand strategy execution, demand generation, or audience growth roles with demonstrated ownership of campaign performance
• Experience translating thought leadership or long-form content into integrated campaigns that drive engagement and lead conversion
• Strong understanding of marketing funnels, audience segmentation, and lifecycle marketing strategies, with demonstrated ability to build conversion pathways that increase qualified engagement
• Experience managing CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems
• Proficiency in foundational graphic design principles and technical application in Google Suite, Canva, and similar tools
• Demonstrated ability to analyze performance data and use insights to optimize campaigns, distribution strategies, and channel mix
• Experience executing multi-channel campaigns including email, social, web, and paid media
• Strong project management skills, with ability to coordinate cross-functional timelines, deliverables, and stakeholder priorities
• Experience using AI tools to support marketing workflows, campaign planning, audience analysis, and performance optimization
• AI Fluency at the Practitioner level—actively using AI tools to improve work quality, identifying appropriate use cases, and exercising sound judgment about responsible AI application
• Ability to travel moderately for organizational retreats, programming, and professional development; must be authorized to work for any employer in the United States

Nice To Haves

• Experience in education, nonprofit, policy, or mission-driven organizations (strongly preferred)

Responsibilities

• Turning strategy into action, converting editorial priorities into comprehensive campaign roadmaps that connect publishing efforts to audience growth and pipeline generation
• Building audience relationships, designing segmentation strategies and nurture sequences that move priority stakeholders from awareness to engagement to conversion
• Optimizing for impact, using performance data, A/B testing, and channel optimization to continuously improve campaign effectiveness and drive measurable business outcomes
• Managing complexity cross-functionally, coordinating with Editorial, Development, Programs, and Partnerships teams to align on goals, timelines, and roles while adapting plans as priorities and organizational needs shift

Benefits

• 100% paid medical, dental, and vision coverage for individual employees. Additional premium costs are covered 60% by Leading Educators for partners and dependents on medical, dental, and vision plans.
• 4% matching 401k plan, Flexible Spending Accounts for medical, childcare and commuter expenses, and an Employee Assistance Program (EAP). Benefits are valued at or above $9,000 for employees.
• First three years of employment, full time staff accrue 22 days a year.
• Five additional days are accrued after the third and sixth year of employment.
• Leading Educators also offer 16 additional paid days off for various holidays, including three floating holidays staff may use at their discretion.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed