Senior Manager, Consumer Revenue (AD, ADP & ADPD)

Condé Nast•New York, NY

51d•Onsite

About The Position

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. The Senior Manager, Consumer Revenue is responsible for the holistic strategic growth of the Architectural Digest consumer ecosystem. This role encompasses the entire brand P&L management across print and digital subscriptions, and membership programs, including AD PRO and the AD PRO Directory. The Senior Manager will be the primary driver of revenue and profitability, bridging the gap between high-level brand strategy and tactical execution. By partnering with Editorial, Audience Development, Product/Technology, Analytics, Creative, and Commercial teams, the candidate will develop 360-degree marketing programs designed to expand audiences, improve retention, and future-proof the brand’s revenue streams.

Requirements

5-7 years of proven track record in digital marketing, media, or consumer revenue, specifically managing 360-degree campaigns with a focus on subscription and/or membership models.
Ability to define brand positioning and implement innovative ideas that have a significant, measurable impact on the business.
High proficiency in using marketing and data dashboards to inform strategic decision-making and enhance campaign results.
Expert at working cross-functionally across Editorial, Audience Development, Product/Technology, Analytics, Creative, and Commercial teams.
Strong project management skills with the ability to brief creative teams and present performance optimizations to senior stakeholders.
A genuine passion for the design landscape, coupled with an established network of industry contacts to drive brand authority and strategic partnerships.

Responsibilities

Own the brand P&L, delivering against revenue and profitability targets for consumer revenue lines across subscription & membership in close partnership with Finance.
Develop the long-range plan (LRP) focused on consumer-centric strategies to ensure sustainable growth across subscriptions and memberships.
Act as the Primary Lead for Architectural Digest, AD PRO, and the Directory Subscription & Membership, overseeing the full lifecycle of acquisition, retention, and international expansion efforts.
Establish the marketing roadmap, creating comprehensive strategy briefs for creative and cross-functional teams to achieve KPIs related to new starts and churn reduction.
Partner with Channel teams (Site, Paid, CRM) to develop thoughtful testing agendas and A/B rollout plans to maximize ROI.
Collaborate with Analytics to refine pricing, offer structures, and paywall strategies that increase ARPU (Average Revenue Per User) and LTV (Lifetime Value).
Identify new marketing opportunities by staying ahead of market trends, the competitive landscape, and emerging digital marketing technologies.
Proactive project management: ability to project manage multiple priority initiatives and drive them through to completion, aligning cross-functional stakeholders, managing timelines, and ensuring clear accountability against business goals.
Partner with Editorial, Audience Development, and Analytics to develop new content, gating proposals, and strategic programming that drive engagement and incremental revenue.
Work with MarTech, Product, and Data teams to capitalize on new capabilities and build a shared roadmap for consumer revenue innovation.
Collaborate with the Events team to integrate membership programming—including industry events and surveys—into the broader marketing calendar and plans.
Partner with Commercial on potential sponsorship, event, or programming opportunities for AD PRO or AD PRO Directory membership.
Liaise with Business Development on partnerships to generate brand visibility and unlock new revenue streams.