Senior Manager, Consumer Program

Anheuser-Busch • New York, NY

1d • $129,600 - $153,900

About The Position

The Senior Manager of Consumer Programs plays a pivotal role in leading AB's ongoing consumer surveys, being responsible for program management and evolution, agency management, championing data understanding, utilization, & integration. This high-visibility position requires expertise in survey research and data analysis, as well as strong leadership and collaboration skills to drive insights and support strategic decision-making across the organization.

Requirements

• Bachelor’s degree preferred
• Strong analytical capabilities
• Advanced excel skills
• Advanced PowerPoint & presentation skills
• Understanding of database functions
• Strong interpersonal skills

Responsibilities

• Lead, plan, and implement program evolutions, including questionnaire changes, innovative analysis, and integration with other data sources.
• Collaborate with the Tech team to lead and evolve reporting dashboards, ensuring alignment with business needs and objectives.
• Lead user enablement initiatives, including training on metrics and reporting dashboards, to ensure understanding and utilization across the organization.
• Serve as the liaison with global partners across consumer programs.
• Direct priorities for a team of 8 from our research agency partner, ensuring alignment with strategic business objectives and timelines.
• Leading prioritization of annual budget related to consumer research, optimizing resources and investments to increase value.
• Collaborate with AB procurement on contract negotiations, ensuring favorable terms and conditions while maintaining strong vendor relationships.
• Design & facilitate delivery of performance reports for members of the US C-Suite, Brand VPs, and Global Insights teams, providing actionable insights and recommendations based on survey data.
• Collaborate with cross-functional teams to build comprehensive narratives around brand performance, integrating survey data with other key metrics and insights.
• Lead strategic analysis of survey data, using deep expertise in survey research to advise the 3YP (Three-Year Plan) process and other critical initiatives.
• Advise the annual target setting process, using survey data to establish ambitious yet achievable goals for the organization.

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree