Sr Manager Category, Customer & Retail Intelligence

Philip Morris International U.S.•Stamford, CT

22h•$176,000 - $220,000•Hybrid

About The Position

Lead advanced consumer and marketing performance analytics to quantify the drivers of demand, measure the incremental impact of commercial and marketing investments, and turn analytical insights into recommendations that improve business performance. Lead capabilities in marketing effectiveness measurement, media analytics, marketing mix modeling, multi-touch attribution, incrementality testing, experimentation, consumer analytics, and performance optimization. Partner with Marketing, Commercial, Insights, Finance, Advanced Analytics, and external partners to establish rigorous, scalable measurement capabilities and embed analytics into decision-making. The role is based within PMI U.S., whose U.S. headquarters is in Stamford, Connecticut. PMI U.S. is building a modern nicotine business focused on providing legal-age adults who smoke with smoke-free alternatives, with an emphasis on innovation and responsible marketing. The company uses a hybrid Smart Work model that promotes workplace flexibility.

Requirements

Bachelor’s degree in statistics, economics, mathematics, data science, marketing analytics, business analytics, or a related quantitative field.
8+ years of experience in analytics, marketing effectiveness, consumer analytics, econometrics, data science, or related fields.
Demonstrated experience with marketing effectiveness measurement, MMM, attribution, incrementality, or experimentation.
Strong understanding of statistical modeling and causal inference.
Experience translating complex analytics into commercial recommendations.
Experience working cross-functionally with Marketing, Commercial, Finance, Insights, or related organizations.
Strong SQL skills and proficiency in Python, R, or an equivalent analytical programming language.
Demonstrated ability to manage external analytical partners and vendors.
Legally authorized to work in the U.S.

Nice To Haves

CPG, retail, media, or consumer industry experience.
Experience with large-scale consumer, retail, media, or transactional datasets.
Experience applying AI/ML to consumer or marketing analytics.

Responsibilities

Lead development of an integrated consumer and marketing effectiveness measurement strategy.
Lead marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality, and other marketing effectiveness methodologies.
Integrate consumer behavioral, loyalty, panel, digital, and retail data to understand drivers of consumer demand.
Design and oversee incrementality experiments and test-and-learn programs.
Translate complex analytical findings into clear business implications and recommendations.
Evaluate emerging approaches in AI/ML, predictive analytics, causal inference, and automated insight generation.
Lead relationships with analytics, measurement, media, and data partners.