Senior Manager, Consumer & Market Insights
About The Position
At Fieldpiece, we build professional HVACR tools and instruments that technicians rely on every day. As we continue to grow, we’re investing in an even deeper understanding of our customers - what they need today, where their work is changing, and which opportunities should shape the products we develop next. A privately held, global company named one of the Best Places to Work in Southern California for four consecutive years, we hire talented people who want to make an impact while growing their careers. We're looking for a Senior Manager, Consumer & Market Insights, to bring that understanding into the heart of our product strategy. Embedded within our Upstream Marketing team, you'll be an individual contributor responsible for leading customer and market research that influences new product development, portfolio strategy, and major business decisions. You’ll use data gathered internally and externally to go beyond reporting what customers say to uncover the underlying needs, behaviors, pain points, and opportunities that should guide where we invest and innovate. If have excellent qualitative and quantitative analytical skills, a deep background in gathering consumer insights, and are energized by getting close to customers, finding the insight others miss, and seeing your research directly influence real products and business decisions, we'd love to hear from you. You can be in our Orange, CA (Tustin in 2028) or Park City, UT (Heber City in 2027) office. This role follows a hybrid work schedule, with employees typically working onsite three days per week. Additional in-office days may be required from time to time for onboarding, training, team meetings, project collaboration, or other business needs. Travel is expected up to 30%.
Requirements
- Bachelor's degree in Marketing, Market Research, Business, Economics, Psychology, Statistics, Data Analytics, or a related field; advanced degree preferred.
- 12+ years in market intelligence, market research, consumer/customer insights, or strategic research, including complex research programs for physical, technical products.
- Deep expertise in qualitative and quantitative research and selecting the right methodology for the business question.
- Experience combining primary research with product analytics, CRM, sales data, or Voice of Customer programs.
- Hands-on experience designing studies, conducting research, analyzing data, and presenting recommendations.
- Experience with segmentation, KANO, conjoint/MaxDiff, pricing research, customer journey mapping, and job mapping.
- Strong experience identifying, selecting, and managing outside research firms and contractors, ideally with an established industry network.
- Ability to balance internal research with outsourced studies and specialized expertise.
- Strong analytical, PowerPoint, presentation, and data-storytelling skills.
- Experience managing multiple research initiatives and mentoring or developing others.
- Advanced experience with segmentation, conjoint, MaxDiff, pricing research, willingness-to-pay, or market sizing.
Nice To Haves
- Experience with Jobs to be Done (JTBD).
- Experience with Qualtrics or Sawtooth.
Responsibilities
- Own the research roadmap and schedule across multiple product categories.
- Lead complex market intelligence and strategic research from business question through recommendation.
- Determine the right methodology and execution approach - in-house, outsourced, or a combination.
- Design and conduct qualitative and quantitative research, including surveys, interviews, segmentation, KANO, conjoint/MaxDiff, pricing, customer journey, and job mapping.
- Analyze and synthesize data into actionable insights and executive-ready presentations.
- Identify, build relationships with, and manage external research firms, contractors, and specialized partners.
- Scope and oversee outsourced studies, ensuring quality, rigor, and useful deliverables.
- Mentor an internal team member and build broader research capabilities.
- Partner across Product, Engineering, Marketing, Sales, Strategy, and other teams to influence product and portfolio decisions.
Benefits
- Competitive base salary with annual bonus opportunity
- Comprehensive medical, dental, and vision coverage
- 401(k) with company match and immediate vesting
- Generous paid time off and paid holidays
- Individual Development Plans for everyone and a commitment to support career development
- Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Employee Assistance Program (EAP)
- Music program – music rooms in all US offices with onsite guitar, piano, and voice lessons in California (classes can be streamed for other offices)
- Recognition programs, launch parties and team building events to share successes
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What This Job Offers
Job Type
Full-time
Career Level
Senior
