Senior Manager, Consumer & Cultural Communications

StubHub•New York, NY

16h•Hybrid

About The Position

StubHub is seeking a passionate, culturally fluent, and strategically sharp communicator to join their team as Senior Manager, Consumer & Cultural Communications (Sports). This role sits at the intersection of sports fandom, cultural authority, and earned media credibility. The individual will own StubHub's sports communications narrative, translating the emotional, tribal, and identity-driven nature of sports fandom into compelling media stories that reinforce StubHub's position as the platform that truly understands fans and why they show up.

Requirements

Minimum of 7+ years of experience in sports communications, consumer communications, or a closely related field, with a demonstrated ability to operate independently and lead workstreams.
Bachelor's degree in communications, Journalism, Public Relations, or a related field; advanced degree a plus.
Proven track record of securing impactful earned media coverage in sports, business, and culture press.
Strong, established relationships with reporters and editors covering sports, sports business, and consumer culture.
Fluency in both cultural fandom and data-backed storytelling — equally comfortable pitching a fan story and presenting demand trend data to a business reporter.
Deep knowledge of the sports media landscape, including digital, social, and emerging platforms.
Calm, strategic, and decisive under pressure, with experience navigating fast-moving news cycles and high-stakes moments.
Excellent written, verbal, and interpersonal communication skills.

Responsibilities

Develop and execute a comprehensive sports communications strategy that builds StubHub's authority as the definitive platform for live sports experiences, driving earned media across tentpole moments including league kickoffs, women's sports growth, and global tournaments.
Own and grow sports media relations, building and managing relationships with sports, business, and culture reporters across print, digital, and broadcast outlets; serve as a trusted internal source on fan demand, loyalty trends, and cultural moments in sports.
Lead consumer-facing sports storytelling, crafting insight-led narratives that speak to the emotional stakes of live sports attendance and StubHub's role in making those moments possible.
Surface and develop compelling human stories — fan profiles, community narratives, and cultural moments — that bring the fan experience to life and earn meaningful media coverage.
Anchor high-visibility calendar moments with proactive, data-backed communications campaigns that position StubHub as an authority on sports fandom and ticket demand.
Partner closely with Corporate, Policy, and Government Relations Communications teams to ensure alignment and message consistency on sensitive or high-stakes sports moments, including legislative or regulatory matters involving ticketing.
Monitor the sports media and cultural landscape to identify emerging trends, opportunities for proactive storytelling, and moments requiring rapid response.
Contribute to broader consumer communications team initiatives, sharing sports-specific insights that inform company-wide messaging and positioning.