Senior Manager, Consumer Connections

Suntory Global Spirits•Chicago, IL

2d•$140,000 - $160,000

About The Position

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day. What makes this a great opportunity? The Senior Manager, Consumer Connections is responsible for developing and executing integrated marketing programs that drive brand growth through culture, creativity, media, and consumer engagement. As the Consumer Connections lead for assigned brands, this role partners closely with Brand, Insights, Commercial, and Agency teams to bring integrated marketing plans to life across paid, owned, earned, and shared channels. This role serves as both a strategic partner and execution leader, translating brand strategy into actionable marketing plans and ensuring programs are delivered with excellence. The ideal candidate is an organized, collaborative leader who can connect strategy to execution, navigate cross-functional teams, and continuously optimize performance to drive business results.

Requirements

7+ years of experience in integrated marketing, media, brand marketing, digital marketing, consumer engagement, or related disciplines
Experience developing integrated marketing programs across paid media, social media, creator and influencer marketing, partnerships, content, CRM, commerce, and owned channels
Experience managing agencies and cross-functional partners
Strong understanding of audience strategy, media planning, measurement, and performance optimization
Integrated marketer with experience connecting strategy, creativity, media, content, creators, commerce, and consumer insights into cohesive marketing programs
Strong project leadership and organizational skills with the ability to manage multiple priorities and stakeholders
Comfortable translating strategic direction into actionable plans and leading cross-functional execution
Collaborative leader who thrives in fast-paced environments and embraces continuous learning, innovation, and change

Responsibilities

Serve as the Consumer Connections lead for assigned brands, partnering with Brand, Insights, Commercial, and Agency teams
Develop integrated marketing plans that align to business objectives and brand priorities
Translate consumer insights, audience intelligence, and cultural trends into actionable marketing plans
Contribute to annual planning, quarterly programming, and strategic growth initiatives
Lead integrated planning across paid media, social media, creators and influencers, partnerships, content, CRM, commerce, and digital experiences
Partner with agency and cross-functional teams to translate strategy into clear activation plans and flawless execution
Manage cross-functional timelines, priorities, and dependencies to ensure work is delivered on time and at a high standard
Ensure programs are connected across channels and supported by clear briefs, objectives, and success metrics
Monitor program performance and proactively identify opportunities to improve effectiveness through data, insights, and testing
Drive a continuous improvement mindset through ongoing optimization, performance reviews, and learning agendas
Partner with media, analytics, and agency teams to evaluate campaign performance and recommend improvements
Support implementation of measurement frameworks, experimentation, and reporting that connect marketing performance to business outcomes
Lead day-to-day cross-functional collaboration and agency partnerships to ensure high-quality execution and delivery
Coach and develop direct reports while fostering collaboration, accountability, and continuous learning
Contribute to Consumer Connections capability building by sharing best practices, learnings, and new approaches across the portfolio
Champion simplified ways of working that improve speed, quality, and organizational effectiveness