Senior Manager, Communications - Content Experience & Creative - Sam's Club MAP

Walmart • Bentonville, AR

2d • $90,000 - $180,000 • Onsite

About The Position

Role summary: Sam’s Club Member Access Platform (MAP) is seeking a Writer and Content Lead. Reporting to the Director of Channel and Content Marketing, this role serves as the guardian of MAP’s voice and the architect of its messaging. Whether speaking to CMOs, brand managers, media, influencers, or internal teams, you ensure our message is clear, consistent, and compelling—and delivered through the right channels. About the team: The Channel and Content Marketing team for Sam’s Club MAP is responsible for identifying the most effective channels to deliver our message to the right audience. The team develops compelling, audience-first content tailored to each channel, ensuring our story is told in the most impactful way possible. This includes content across the website, paid media, social platforms, blogs, and other key touchpoints. By aligning channel strategy with strong storytelling, the team drives awareness, engagement, and demand for MAP.

Requirements

• A strong command of the written word, with the ability to simplify complex ideas and craft clear, compelling narratives.
• A portfolio demonstrating both exceptional copy and cohesive messaging frameworks applied across multiple channels.
• Writing versatility, with the ability to move seamlessly from short-form, performance-driven copy to longer-form strategic content.
• Confidence collaborating with and influencing senior leaders and product experts to refine and strengthen messaging.
• Experience in copywriting or content strategy; B2B or AdTech experience is a plus.
• Impeccable grammar and editing skills, with strong attention to detail.
• The ability to create persuasive, visually compelling decks that bring stories—and strategies—to life.
• Bachelor’s degree in Communications, Marketing, Fine Arts, Graphic Design or related field and 3 years’ experience in creative or content experience, project management, or a related field OR 5 years’ experience in creative or content experience, project management, or a relevant area.

Nice To Haves

• Certification in Multimedia Production Management (MPM)
• Certified Multimedia Professional (CMP) certification
• Experience leading creative teams and managing large scale content projects.

Responsibilities

• Develop and maintain a resource for our value proposition, core messages, and supporting proof points.
• Create messaging frameworks and narrative guidelines that inform and align all content.
• Ensure a consistent, cohesive voice across all internal and external channels, serving as the connective thread across sales materials, website copy, social media, and executive communications.
• Build the annual content strategy and quarterly content calendars to align messaging around shared themes that drive awareness and consideration.
• Determine the right content formats and channels to achieve business goals.
• Collaborate with product marketing, sales, and design to align visual and verbal storytelling.
• Empower teams to clearly articulate “Why MAP?”

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level