Senior Manager, Commercial Monetization & Yield
The Zebra•Austin, TX
•$160,000 - $170,000•Remote
About The Position
TheZebra.com is seeking a hands-on Senior Manager of Commercial Monetization & Yield with expertise in performance marketing marketplaces, ad tech yield optimization, and dynamic bidding. This role sits within Commercialization and serves as the tactical driver bridging commercial strategy, growth marketing, and data science. The individual will directly own the ongoing optimization of dynamic tiering rules, buyer rejection mitigation, and yield management across funnels.
Requirements
- 8-10+ years of experience in performance ad monetization, marketplace yield management, or digital referral monetization (experience at MediaAlpha, QuinStreet, or similar insurance/financial platforms highly preferred).
- Strong technical analytics toolkit with hands-on proficiency in SQL and data visualization tools (Looker, Tableau etc.).
- Proven experience collaborating with Data Science / Machine Learning teams on bidding logic, algorithmic tiering, or yield optimization.
- Strong business acumen with a deep understanding of performance marketing unit economics (CPA, CPC, CPL, marginal yield).
- Digital marketing, including familiarity with performance marketing strategies, audience targeting, and analytics.
Nice To Haves
- Strong understanding of insurance carriers, products, and distribution models, preferred
Responsibilities
- Continuously monitor and optimize traffic allocation, buyer payout thresholds, and dynamic pricing models to maximize revenue per session and gross margin.
- Partner directly with Data Science and Engineering to refine intent prediction models, buyer allocation logic, and yield-maximizing algorithms.
- Analyze buyer rejection rates, integration bottlenecks, and partner ROI to adjust real-time traffic routing rules and tiering strategies.
- Act as the internal commercial operator for Data Science, translating marketplace dynamics and unit economics into actionable SQL/Looker data models and engineering requirements.
- Build and maintain operational yield dashboards, tiering performance trackers, and dynamic bidding analytics.
Benefits
- Competitive compensation & stock option offering
- Health, dental, vision & disability coverage
- Sabbatical program for tenured employees
- HSA with employer contribution
- Fertility support through Carrot
- $100 monthly wellness perk
- $300 pet reimbursement program
- 401k with match
- Unlimited PTO + flexibility to enjoy it
- Paid parental leave program
- Learning & development opportunities
- Employee Resource Groups
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
