Senior Manager, Co-Brand Marketing - Canada and CALA

Hilton • McLean, VA

6d • Onsite

About The Position

This is your chance to be part of the International Co-Brand Team that is expanding our financial partnerships to key markets around the world to deepen our relationships with travelers and turn everyday purchases into extraordinary stays. As the Senior Manager, Co-brand Marketing - Canada and Latin America, you will report to the Senior Director, Co-Brand - Canada and Latin America. You will have the dual responsibility of being the marketing strategist and channel owner. Your primary responsibility will be to manage the marketing plan and customer acquisition and engagement channels to grow Hilton's co-brand portfolios. Additionally, you will partner with the Regional Marketing and Loyalty teams to achieve other key enterprise objectives by leveraging our financial service partnerships.

Requirements

• Seven (7) years of experience working in partnerships and marketing at a global organization
• Management of customer acquisition and engagement channels (digital, email, face-to-face, telemarketing, social/media etc)
• Fluent English (and Spanish preferred)
• You will travel 10-15%

Nice To Haves

• BA/BS Bachelor's Degree or MA/MS Master's Degree
• An understanding of credit card retailing best practices

Responsibilities

• Develop, align and execute annual partnership marketing strategies and media plans
• Oversee all card acquisition channels to ensure optimal performance and address any issues/defects that arise
• Enable new customer acquisition channels such as telemarketing and on-property sales
• Define audience segments for acquisition, activation and retention campaigns
• Negotiate elevated offers for both broadscale and targeted acquisition and engagement campaigns that deliver strong ROI
• Lead the creative development for campaigns across the entire customer lifecycle, including development of creative briefs, gaining alignment across key business partners, and ensuring all deliverables are on-brand
• Drive innovation and continuous improvement in acquisition and engagement communications through rigorous testing, optimization, and adoption of industry best practices
• Stay apprised of critical metrics, competitive landscape, and performance pacing to evaluate areas of risk against our yearly business goals and find opportunities for performance optimization
• Further deepen our partnerships by working on additional campaigns beyond co-brand to increase Hilton brand awareness, consideration and engagement
• Partner with our card issuer, network, channel owners, regional marketing, loyalty and media teams to achieve shared goals of increasing Hilton's brand awareness, driving card acquisition and maximizing engagement via spend and stays
• Report on campaign performance in partnership with our card issuer and Data Analytics
• Work with Finance and Accounting Teams to manage our marketing budget and ensure payments to suppliers
• Ensure our marketing strategies meet the desired commercial objectives
• Establish strong relationships with partners to drive positive outcomes for all parties

Benefits

• Go Hilton travel program\: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares\: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level