Senior Manager, Client Solutions & Planning

dentsu•New York, NY

20h•Hybrid

About The Position

Dentsu is looking for a Senior Manager of Client Solutions & Planning with solid integrated media expertise to help grow one of our larger retail clients. You will have experience in both traditional and off-line media (TV, Radio, OOH), but a major focus of this role will be on all things digital media and performance media. This role will report into the Associate Director of Client Solutions & Planning. As a Senior Manager of Clients Solutions & Planning, you will be a key member of the team and a primary point of contact for client stakeholders, playing a highly hands-on role in the day-to-day management of planning workstreams. You will also be a critical contributor to the continued growth and evolution of the account—driving strategic planning rigor, advancing the current media plans, and helping scale best practices across teams and workstreams.

Requirements

4+ years of experience in media planning for large clients
Experience in traditional and digital media planning and current knowledge of media trends and innovations
Experience supporting local, regional, or multi-market media planning within a larger enterprise framework
Experience managing junior team members
Understanding of full-funnel media strategies & how to drive measurable business outcomes
Experience working with cross-functional teams to manage and develop media plans (Ex: Investment Teams, Data & Analytics, Audience & Insights)
Working knowledge of Insights & Planning tools (Ex: comScore, eMarketer, Pathmatics, Nielsen)
Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit

Responsibilities

Participate and help lead the strategic media planning/execution across full-funnel media strategies to drive client business outcomes
Serve as a trusted resource and leader, providing guidance to junior team members while effectively managing and aligning stakeholders across different levels of the organization
Demonstrate ability to use resources (syndicated, proprietary, analyst data) to help guide client's marketing goals and apply to recommendations
Work with Investment Teams to outline the strategy, appropriate processes, and timelines to ensure timely and error-free delivery of media plans
Understand and adopt new techniques and technologies that are relevant for clients' media strategies
Provide relevant insight and input into existing and new media opportunities
Build strong, collaborative relationships with clients by translating complex data into clear, actionable insights for both client and internal teams
Represent the client's point of view when developing/reviewing work, use this perspective when providing feedback to teams and presenting to clients
Provide and discuss industry information on media, markets and related dynamics
Train, motivate and develop media planning group documents