Senior Manager, Channel Marketing – The Home Depot (onsite in Atlanta, GA or Englewood Cliffs, NJ)

Samsung Electronics•Atlanta, GA

2d•Onsite

About The Position

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. Making the future is everyday life at Samsung. We’re seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset – better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities. The Senior Manager, Channel Marketing, reports to the Director, Channel Marketing. As part of the Digital Appliance Marketing Team, you will develop the marketing strategy and go-to-market plans for the Home Depot business. This includes digital marketing, traditional (print), in-store and overall integration of the brand at retail. This position will work with cross functional teams within Samsung (Sales, Brand Experience, Product Marketing and Consumer Insights) and align with retailers to improve ROI and sell thru of Samsung appliances. This position requires the individual be very skilled at relationship building and have strong communication skills. This candidate must have a strong understanding of digital capabilities and overall 360 degree approach to marketing.

Requirements

Has a wide range of experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways
Works on complex issues where analyzing situations or data requires an in-depth evaluation of variables.
Exercises judgement in selecting methods, techniques and evaluation criteria to obtain results.
Determines methods and procedures on new assignments and coordinates other's tasks
.com and 360 Marketing experience required (digital experience is a must)
Experience managing budgets
Excellent communication and presentation skills to customer and internal leadership
Demonstrated digital or .com expertise in sales, product marketing, & strategy – including industry tools and KPIs (conversion, click-thru, attach, AOV, etc.)
Proven ability to own and develop a customer relationship and account management process, preferably with The Home Depot account
Advanced skill level using Microsoft Standard Office Suite: Word, Excel, and PowerPoint
Understanding of best-in-class strategies to deliver exceptional digital platform experience
Ability to multi-task and work in a fast-paced environment
Excellent presentation, communication skills, planning and organization skills
Ability to prioritize, organize and allocate time based upon project importance
Must be creative thinker and strong team player

Nice To Haves

Experience with performance marketing is desirable
Home Depot experience is a plus
Retail media experience is a plus

Responsibilities

Serve as digital leader for Samsung’s Digital Appliance Business with The Home Depot
Support Digital Joint Business Plans, Workshops, and Quarterly Business Reviews as required by customer & leadership
Strategic development and execution of co-marketing campaigns to align with Samsung business priorities (paid media, email, social, print, etc.)
Evaluate performance results, define KPI’s and optimize when needed to maximize ROI
Day to Day partnership with Samsung Sales and Retailer Marketing teams to meet sales goals
Develop creative briefs for all major campaigns and product launches to ensure successful execution and brand representation
Define digital strategy for retailer.com (content, creative and media) to improve online sell thru
Manage digital assets needed to execute best in class PDP’s (product description page)
Support execution of retail in-store displays and POP (product and promotion)
Implement promotions online/in-store
Track marketing budget reconciliation and invoicing
Own and lead digital business performance report outs to customer & Samsung internal. (KPIs include Units, Sales, Conversion, Traffic, Click through Rate, and more)
Accountable for digital product assortment, digital campaign effectiveness, aligning digital investments to achieve .com financial goals and executing all digital business activities
Responsible for ensuring digital assets and item set up is complete and Samsung is not disadvantaged at The Home Depot vs. other retailer online execution.