Senior Manager Category Leadership

British American Tobacco•Winston-Salem, NC

10d•Onsite

About The Position

Reynolds American is evolving into a global multi-category business with the purpose of creating A Better Tomorrow™ by Building a Smokeless World. This role is responsible for building and embedding core Category Management capabilities, principles, tools, and ways of working across the commercial organization. It strengthens the organization’s ability to develop fact-based category strategies, assortment logic, performance routines, and planning inputs that support stronger internal decision-making and future retailer engagement through Strategic Accounts. This role partners closely with Strategic Accounts, Field Sales, Marketing Intelligence, Marketing Activation, Trade Marketing Development, Trade Finance, and IDT to develop scalable Category Management capabilities, analytical frameworks, training materials, pilot support, and commercial tools that enable consistent application of category thinking across teams.

Requirements

5+ years of experience in Category Management, Trade Marketing, Shopper Insights, Commercial Strategy or Planning, or Commercial Analytics.
Experience developing category performance routines, internal capability tools, planning inputs, playbooks, training materials, or commercial sales support materials.
Strong understanding of CPG commercial growth levers including assortment, space, pricing, promotions, retail activation and shopper behavior.
Strong analytical capability with the ability to convert complex information into concise recommendations and decisions.
Strong stakeholder management, presentation, and communication skills across Strategic Accounts, Field Sales, Marketing, Finance , and cross-functional partners.
Ability to lead workstreams, manage priorities, and deliver high-quality outputs in a matrixed environment.
Advanced skills in MS PowerPoint and Excel.
Bachelor’s degree in Business, Marketing, Analytics, Economics, or related field, or equivalent work experience.

Nice To Haves

CPG, retail, convenience, tobacco/nicotine, or regulated consumer categories.
Experience in Data: Circana/IRI, Numerator, Commercial Sales, retail panel, and loyalty card
Experience in Solutions: MicroStrategy, SQL, and PowerBI

Responsibilities

Build and embed core Category Management capabilities, principles, tools, and ways of working across Strategic Accounts, Field Sales, and cross-functional partners.
Translate portfolio strategies, macro-economic trends, commercial sales data, loyalty card data, and shopper insights into repeatable category frameworks and internal decision tools.
Partner with Strategic Accounts and Field Sales to strengthen internal capability, improve planning inputs, and ensure category strategies are commercially practical and actionable.
Support Category Management pilots by helping develop the business case, analytical approach, recommendation logic, and internal readiness materials before any customer discussion.
Develop practical internal capabilities for assortment, space, pricing, retail investment, activation, and innovation fit using clear category logic and evidence-based methods.
Coordinate cross-functional inputs from Brand Marketing, Marketing Intelligence, Marketing Activation, Trade Marketing Development, Shopper Insights and Finance to improve recommendation quality.
Monitor category and retailer performance to identify issues, opportunities, and capability gaps that improve internal planning routines and category outcomes.
Support continuous improvement of Category Management playbooks, training resources, analytical routines, cross-functional ways of working, and field sales data and analytics technology platforms.

Benefits

401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
Company contributes an additional three percent to 401(k) whether employee participates or not
Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
Health Savings Account start-up contribution for employees who elect the high deductible health plan
Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
Company paid life insurance of 1x annual base pay ($50,000 minimum)
Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
Tuition reimbursement and student loan support
Dependent Scholarship Programs
Free confidential personal financial counselling service
On-site health centers and 24/7 fitness centers at certain company locations
A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
Health-care concierge service
Volunteer service opportunities
Extensive training opportunities
Company vehicle for eligible employees
Mobile phone allowance for eligible employees
Paid Leave: Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
Paid Parental Leave + temporary reduced work schedule opportunity
Funeral Leave
Short-Term Disability Leave
Long-Term Disability Leave
Jury Duty Leave
Military Leave
Released Time for Children’s Education
Community Outreach Leave
Other paid leave benefits, as required by state or local law
Access to online learning platforms and personalized growth programs
Continuous improvement within a transformative environment