Senior Manager, Canadian Commercial Banking Marketing

BMO•Toronto, ON

4d•Onsite

About The Position

The Senior Manager, Canadian Commercial Banking Marketing is responsible for shaping and executing B2B marketing strategy in support of Canadian Commercial Banking growth priorities. This role translates Commercial Banking strategy into integrated marketing plans that support driving pipeline growth, new client acquisition, and deepening client relationships with Canadian businesses. The role has accountability for the development and execution of data‑driven marketing programs with primary focus on demand generation, content marketing and thought leadership, sponsorships and events, and distributed marketing. Working in close partnership with sales, product, analytics, and central marketing teams—including a dedicated sales enablement function—this role ensures marketing initiatives are aligned to business priorities, client needs, and enterprise marketing standards. Operating within a matrixed environment, the Senior Manager brings a strong understanding of B2B go‑to‑market strategy, commercial client segments, and modern marketing practices to deliver effective, measurable outcomes for the Commercial Banking business.

Requirements

Typically 7+ years of relevant experience in marketing, B2B marketing, or related business advisory roles.
Post-secondary degree in business, marketing, communications, or a related field.
B2B marketing experience required; experience within financial services or complex, regulated industries strongly preferred.
Demonstrated experience delivering demand generation programs, content marketing, and integrated campaigns.
Experience partnering closely with sales teams and sales enablement functions in a B2B environment.
Strong experience with marketing measurement, analytics, and performance reporting.
Strategic thinking and problem-solving – In-depth / Expert.
B2B marketing strategy and execution – In-depth / Expert.
Demand generation and integrated campaign management – In-depth / Expert.
Data-driven decision-making and analytics – In-depth / Expert.
Analytical and problem solving skills - In-depth / Expert.
Stakeholder management and influence – In-depth / Expert.
Collaboration and cross-functional leadership – Expert
Verbal and written communication skills – Expert
Ability to manage ambiguity and operate effectively in a matrixed organization

Nice To Haves

Exposure to or experience with Product-Led Growth (PLG), digital acquisition, or lifecycle marketing is considered an asset.
MBA or equivalent advanced degree is an asset.

Responsibilities

Develops and executes integrated B2B marketing strategies and plans aligned to Canadian Commercial Banking priorities, including acquisition, client deepening, and retention.
Builds a strong understanding of Commercial Banking strategies, client segments, and market dynamics to inform effective marketing solutions.
Provides strategic input into business decisions as a trusted advisor.
Makes recommendations to senior leaders on strategy and new initiatives, based on an in-depth understanding of the business/group.
Provides strategic input and advice to business stakeholders based on analysis, insight generation, and understanding of business objectives.
Helps determine business priorities and sequencing of marketing initiatives in support of broader business strategies.
Implements changes in response to shifting trends.
Manages resources and leads the execution of strategic initiatives to deliver on business and financial goals.
Conducts independent analysis and assessment to resolve strategic issues.
Develops the business case by identifying needs, analysing potential options and assessing expected return on investment.
Recommends business priorities, advises on resource requirements and develops roadmap for strategic execution.
Builds effective relationships with internal/external stakeholders and ensures alignment.
Acts as the prime subject matter expert for internal/external stakeholders.
Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
Defines business requirements for analytics & reporting to ensure data insights inform business decision making.
Identifies emerging issues and trends to inform decision-making.
Operates at a group/enterprise-wide level and serves as a specialist resource to senior leaders and stakeholders.
Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to problems that can be complex and non-routine.
Leads/participates in the execution of operational programs; assesses and adapts as needed to ensure quality of execution.
Develops and implements short and long term plans/strategies, activation plans, schedules, budgets, communications and tactical plans, as required.
Monitors progress against milestones, recommends and implements adjustments as necessary to meet business objectives.
Oversees/coordinates the development and distribution of marketing solutions per assigned channels/media for campaigns, partnerships and special events/conferences.
Develops and maintains relationships with internal/external partners to include vendors and suppliers.
Leads development and execution of demand generation programs designed to support business growth and pipeline development.
Oversees content marketing and thought leadership strategies that position the Commercial Banking business as a trusted partner to Canadian businesses.
Partners with product, digital, and analytics teams to bring propositions, insights, and value propositions to market effectively.
Collaborates closely with sales enablement teams to ensure alignment between marketing activity and sales priorities.
Leads marketing support for sponsorships, events, and conferences, ensuring activation aligns to business objectives and delivers measurable outcomes.
Develops and oversees distributed marketing programs that enable consistent, compliant, and effective market‑level execution.
Coordinates development and deployment of marketing solutions across channels, ensuring alignment with brand guidelines and enterprise standards.
Defines business requirements for marketing measurement, analytics, and reporting to ensure insights inform decision‑making.
Monitors campaign and program performance; assesses effectiveness and recommends optimization where required.
Produces regular and ad‑hoc performance reports, dashboards, and insights for senior stakeholders.
Evaluates ROI and impact of marketing investments and initiatives.
Monitors and tracks performance, and addresses any issues.
Designs and produces regular and ad-hoc reports, and dashboards.
Manages cross‑functional relationships across business, marketing COEs, and external partners to deliver integrated solutions.
Acts as a key liaison between Commercial Banking and internal marketing teams to ensure alignment, prioritization, and effective execution.
Applies expertise and judgment to solve complex, non‑routine problems and adapt to changing business needs.
Identifies emerging issues, trends, and opportunities to inform marketing and business decisions.
Plans and controls unit operating expenses in accordance with forecasts.
Makes recommendations to leaders on financial management processes based on changing requirements.
Supports operating expense planning, budgeting, and forecasting for assigned marketing initiatives.
Acts as day‑to‑day contact for vendors and agencies as required.
Leads/participates in the design, implementation and management of core business/group processes.
Ensures marketing activities are delivered in line with BMO’s Risk Management Framework, policies, and regulatory requirements.
Makes sound, risk‑informed decisions aligned to business strategy and risk appetite.
Acts as a subject matter expert on relevant regulations and policies.
Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.
Fosters a culture aligned to BMO’s purpose, values, and strategy, role‑modelling inclusive leadership and accountability.
Ensures alignment between values and behaviour that fosters diversity and inclusion.
Regularly connects work to BMO’s purpose, sets inspirational goals, defines clear expected outcomes, and ensures clear accountability for follow through.
Attracts, retains, and enables the career development of top talent.
Improves team performance, recognizes and rewards performance, coaches employees, supports their development, and manages poor performance.
Supports talent development through coaching, feedback, and performance management where applicable.
Encourages collaboration, continuous improvement, and strong cross‑group partnerships.
Broader work or accountabilities may be assigned as needed.