Senior Manager Campaign Operations

British American Tobacco•Winston-Salem, NC

5d•Onsite

About The Position

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together! REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager Campaign Operations in Winston-Salem, NC Consumer Experience is seeking a dynamic and passionate leader to join the Digital Campaign Operations team, responsible for the development of campaigns and partnerships that enable the company's sophisticated data-driven investment strategies. As a key member of an exciting and fast-paced team, this role offers the opportunity to ensure that Campaign Operations serves as the backbone of our omnichannel initiatives, delivering seamless journeys for Adult Tobacco Consumers while driving a mobile-first approach. As part of the Consumer Marketing Services team, the Campaign Operations Manager will play an integral role in maintaining strong relationships with both brand partners and Adult Tobacco Consumers. This position requires an innovative mindset, comfort with ambiguity, resourcefulness, determination, drive, and a genuine passion for professional growth within digital marketing.

Requirements

Bachelor's Degree in Marketing, Business, Communications, Market Research, or a related field.
5+ years of Digital Marketing and Campaign Operations experience managing multi-channel marketing programs.
2-3+ years of hands-on Adobe Campaign experience (Adobe Campaign Classic and/or V8 required).
Experience leading teams and agency resources in campaign execution and marketing operations environments.
Strong expertise in Customer Journey Management, Audience Segmentation, Personalization, and Lifecycle Marketing.
Hands-on experience with Enterprise Marketing Automation and CRM platforms, such as Adobe Campaign, Salesforce Marketing Cloud, Marketo, HubSpot, or similar.
Strong communication, collaboration, stakeholder management, and influencing skills.
Experience managing campaign setup, testing, validation, deployment, troubleshooting, and performance optimization.

Responsibilities

Lead and manage a team of campaign managers and agency partners responsible for deploying email, SMS, and direct mail campaigns across 12+ brands.
Serve as the subject matter expert for Adobe Campaign solutions, providing leadership and guidance on campaign execution, optimization, and best practices.
Design and architect customer journey solutions using Adobe Campaign V8, Adobe Experience Platform (AEP), and related Adobe Marketing Cloud technologies.
Own communication strategy, audience segmentation, and personalization efforts to drive effective consumer engagement across multiple channels.
Oversee end-to-end campaign execution, including campaign setup, validation, testing, deployment, and delivery.
Optimize campaign performance through A/B testing, personalization, content strategy, and data-driven decision making.
Partner with cross-functional teams including Marketing, Analytics, CRM, Data, Creative, and Technology to define campaign requirements and ensure flawless execution.
Monitor campaign performance, troubleshoot operational issues, and implement continuous improvements to maximize deliverability, compliance, and business results.

Benefits

401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
Company contributes an additional three percent to 401(k) whether employee participates or not
Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
Health Savings Account start-up contribution for employees who elect the high deductible health plan
Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
Company paid life insurance of 1x annual base pay ($50,000 minimum)
Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
Tuition reimbursement and student loan support
Dependent Scholarship Programs
Free confidential personal financial counselling service
On-site health centers and 24/7 fitness centers at certain company locations
A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
Health-care concierge service
Volunteer service opportunities
Extensive training opportunities
Company vehicle for eligible employees
Mobile phone allowance for eligible employees
Paid Leave: Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
Paid Parental Leave + temporary reduced work schedule opportunity
Funeral Leave
Short-Term Disability Leave
Long-Term Disability Leave
Jury Duty Leave
Military Leave
Released Time for Children’s Education
Community Outreach Leave
Other paid leave benefits, as required by state or local law