Senior Manager, Brand PR

ANDMORE • Atlanta, GA

3d

About The Position

The Senior Manager, Brand PR owns operational execution of ANDMORE's brand public relations function, translating the broader communications strategy into concrete objectives, work plans, and delegated assignments. This role carries the heaviest near-term execution load within the Brand PR team - including a media relations audit and rebuild, a new press release strategy, brand PR agency-of-record onboarding and management, and co-building the 2027 Brand PR plan. The Senior Manager works within an established strategic framework set by senior leadership, applying conceptual thinking and in-depth knowledge of organizational objectives to resolve complex issues, and manages a Communications Specialist.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field
• Minimum of 7-10 years of progressive public relations or communications experience, including agency experience and/or management
• Proven experience building and executing media relations strategies and managing PR agency relationships
• Experience preparing executives for media engagements, including briefing materials and interview staffing
• Strong conceptual and analytical thinking, with the ability to translate strategy into operational work plans
• Excellent written and verbal communication skills, including executive-level communication
• Skilled at building and managing external partner relationships, including agencies and media contacts
• Strong project management and organizational skills, able to manage multiple concurrent initiatives
• Sound judgment under pressure, particularly in time-sensitive or crisis situations

Nice To Haves

• Prior experience managing direct reports preferred
• Experience supporting crisis communications protocols a plus

Responsibilities

• Serves as the day-to-day contact for ANDMORE's brand PR agency of record; manages billings, reporting, and strategy development
• Co-builds the annual brand PR plans within the framework of ANDMORE's annual communications plans
• Translates enterprise communications priorities into brand PR strategies, measurable objectives, project plans, timelines, and team assignments, working in collaboration with Marketing team counterparts to deliver integrated campaigns
• Leads agency onboarding, scopes of work, performance reviews, budget tracking, and optimization of agency resources against business priorities
• Develops campaign briefs and ensures agency deliverables meet brand standards, strategic objectives, deadlines, and quality expectations
• Identifies proactive storytelling opportunities tied to ANDMORE markets, design centers, executives, customers, industry trends, and business milestones
• Manages ANDMORE's refreshed media relations strategy; leads on developing relationships with new consumer, lifestyle, and shelter publications as well as sustaining relationships with trade, business, lifestyle, and design outlets to expand quality and reach of earned coverage
• Actively secures executive thought leadership opportunities and preps executives for interviews, including the creation of briefing books and staffing of key interviews
• Oversees the development and editorial quality of press releases, media pitches, statements, talking points, Q&As, fact sheets, and briefing materials
• Leads media outreach strategy and on-site press engagement surrounding major markets, events, announcements, partnerships, and executive appearances, with the support of the Communications Specialist
• Provides media coaching and real-time counsel to executives and subject-matter experts before and during interviews
• Manages paid media strategy and annual paid media budget; oversees Communications Specialist’s execution of paid media deliverables
• Collaborates and partners with other teams to deliver brand PR plans within an integrated marketing strategy fueled by brand PR's initiatives and laddering up to departmental OKRs
• Co-leads on ANDMORE’s industry relations plan deployment and activation
• Partners with Marketing, Social, Content, Sales, Leasing, Digital, Events, and Operations to align messaging and amplify earned media across channels
• Develops communications approaches for industry partnerships, associations, influencers, tastemakers, and other strategic third parties
• Maintains strong knowledge of the home, gift, lifestyle, design, and wholesale industries to inform timely and relevant storytelling
• Represents Brand PR in cross-functional planning forums and communicates priorities, dependencies, risks, and results to key stakeholders
• Supports external communications in crisis protocol
• Manages the Communications Specialist
• Monitors emerging issues and reputational risks, develops response materials, and coordinates rapid review with Strategic Communications, Legal, HR, and leadership
• Establishes media measurement standards and reporting dashboards that assess coverage quality, message pull-through, share of voice, sentiment, and campaign impact; manages internal positioning and merchandising of PR results to key stakeholders
• Sets clear goals and priorities for the Communications Specialist; provides coaching, feedback, workload management, and development support
• Ensures team processes, documentation, calendars, media lists, and reporting tools are accurate, scalable, and consistently maintained
• Manages Brand PR team’s budget, including fees and expenses

What This Job Offers

• Job Type: Full-time
• Career Level: Senior