Senior Manager, Brand Management - Brand Strategy & Planning (Member’s Mark)

Walmart • Bentonville, AR

2d • Onsite

About The Position

Member’s Mark is on a mission to redefine what private brands mean for millions of Sam’s Club members—and this role sits at the center of that transformation. As Sr. Manager of Brand Strategy & Planning, you will shape and scale the long-term vision of Member’s Mark, ensuring it shows up as a differentiated, premium, and trusted brand across every touchpoint—especially within our rapidly growing digital ecosystem. This is a highly visible role where you’ll connect brand strategy to execution, influencing how members discover, engage with, and ultimately choose Member’s Mark. You’ll operate as both a brand strategist and business driver—bringing together insights, storytelling, and cross-functional leadership to elevate brand perception, strengthen digital performance, and unlock the next phase of growth.

About the team: The Member's Mark Brand Strategy & Operations team leads the development and activation of our brand vision. Serving as the central hub for brand strategy, planning, and execution, the team aligns cross-functional partners to ensure consistent brand presence across marketing, digital, and experiential platforms. This collaborative group drives business plans, monitors brand performance, and supports communication strategies that enhance customer engagement. With a focus on strategic leadership and operational excellence, the team fosters a results-oriented environment that advances brand growth and delivers value across multiple channels.

Requirements

• A track record of building and evolving brands that drive business results
• Experience owning or shaping brand strategy, positioning, and go-to-market approaches in a retail, CPG, or eCommerce environment
• Ability to balance long-term brand building with immediate commercial impact
• Strong strategic thinking paired with creative judgment
• Proven ability to develop compelling brand narratives and evaluate creative through a strategic lens
• Instinct for what “great” looks like and how to scale it
• Analytical mindset with a bias for action
• Comfort working with data to inform decisions, prioritize opportunities, and drive continuous improvement
• Ability to simplify complexity into clear, actionable recommendations
• Exceptional cross-functional leadership and influence
• Demonstrated success aligning diverse stakeholders and driving initiatives forward without direct authority
• Strong collaboration skills with the ability to operate horizontally across teams
• Executional rigor in a fast-paced environment
• Experience leading complex, high-visibility projects with competing priorities
• Ability to bring structure, clarity, and momentum to ambiguous challenges
• Bachelor’s degree in Business, Communications, Marketing, Business, or related field and 4 years’ experience in brand development and management, developing creative briefs, marketing, or related area OR 6 years’ experience in brand development and management, developing creative briefs, marketing, or related area.

Nice To Haves

• Microsoft Office - Excel
• Vendor Management
• Working on cross-functional teams or projects
• Masters: Business Administration

Responsibilities

• Build and evolve the long-term brand strategy for Member’s Mark
• Develop and refine brand positioning and messaging, ensuring it is relevant, compelling, and consistently expressed across categories and channels
• Create scalable storytelling frameworks that elevate the brand
• Build and operationalize brand narratives and content standards that enable consistent, premium storytelling across teams—marketing, digital, and product development.
• Ensure every member-facing touchpoint reflects a cohesive and differentiated brand experience
• Lead with insight and analytics to continuously improve performance
• Use data to diagnose performance gaps, uncover opportunities, and refine brand strategies and storytelling
• Translate insights into clear actions that improve both brand equity and business outcomes
• Drive cross-functional alignment and execution at scale
• Partner across Marketing, Merchandising, Site, and Creative teams to ensure brand strategy is clearly understood and effectively executed
• Lead initiatives that improve how Member’s Mark is represented across campaigns, launches, and always-on experiences
• Ensure brand consistency and quality across all executions
• Review and guide creative output to ensure it aligns with brand standards and delivers against the intended strategy
• Elevate thinking from individual assets to cohesive, end-to-end brand experiences
• Champion operational excellence and speed
• Improve ways of working to enable faster, more consistent execution across teams
• Manage multiple high-impact initiatives, balancing long-term brand building with near-term business priorities

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• short-term and long-term disability
• company discounts
• Military Leave Pay
• adoption and surrogacy expense reimbursement
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree