Senior Manager, Brand Management and Merchandising

TBC Corporation•Lake Park, FL

21d•Hybrid

About The Position

Reporting to the SVP/VP/Sr Director of Category Management, this position is responsible for overseeing and executing strategic initiatives related to category/brand management for the TBC enterprise. Responsible for the management of category/brands including optimization and administration of the appropriate product, pricing, promotional and distribution requirements needed to achieve market share growth. Responsible for translating data-driven insights into actionable strategies that shape product offering and drive business growth. The position involves leading category analysts/managers, collaborating with cross-functional teams, and optimizing category strategies to drive revenue growth and enhance customer satisfaction. The position requires a strong leader with a strategic mindset, excellent analytical skills, and the ability to collaborate effectively across departments.

Requirements

Bachelor’s degree in business, marketing, supply chain, finance or related field
5-7 years in sales, merchandising, marketing or supply chain. Experience in Category Management a plus
Automotive/Tire industry or related experience a plus
Solid understanding of the OE tire market is a plus
Competence in leading and managing medium-sized change initiatives. Ability to assess the impact of changes on individuals, teams and the organization. Capable of addressing concerns and resolving resistance. Skilled at coaching and mentoring individuals and teams through the change process
Excels at analyzing complex situations, weighing multiple variables and predicting outcomes. Makes informed decisions that align with organizational goals and strategies. Mentors others in decision-making and fosters a culture of sound judgment
Manages the delivery of the project cross-functionally (internal or external), using complex project management processes. Develops detailed work plans for each phase of project activities that identify task dependencies, resource requirements and a phase timeline
Keen ability to motivate and influence both internal and external stakeholders, processes and results through the application of leadership, influence, expertise and persuasive communication. Contributes to the professional development of others, makes an impact on people
Understands communication style make influence work and relationships. Uses good judgment to communicate appropriately. Proactively works to adjust style based on audience and points of emphasis
High degree of competency and expertise in handling, analyzing, and extracting valuable insights from various types of data. Possesses a deep understanding of data manipulation, statistical analysis, data visualization, and the utilization of advanced analytical tools and techniques
Proficient knowledge of Microsoft Office
Experience with data analytics/visualization tools (Qlik, PowerBI and/or Alteryx) a plus
Profound understanding of productivity patterns and advanced techniques to maximize efficiency. Consistently achieve their goals, maintain a healthy work-life balance and inspire those around them
Possesses a strong foundation in teamwork skills and is capable of contributing meaningfully to team success. Fosters open dialogue, able to collaborate seamlessly with cross-functional teams. Takes initiative to address conflicts and facilitates resolution. Additionally, mentors and supports less experienced team members.
Strong ability to set performance goals, track progress and address performance issues. Identifies training needs, provides developmental opportunities. Delegates tasks based on team members' strengths and development areas

Nice To Haves

Experience in Category Management a plus
Automotive/Tire industry or related experience a plus
Solid understanding of the OE tire market is a plus
Experience with data analytics/visualization tools (Qlik, PowerBI and/or Alteryx) a plus

Responsibilities

Lead the development and implementation of comprehensive category/brand strategies that align with business goals, drive growth, and support sales and customer needs
Analyze market trends, customer preferences, and competitive landscape to identify opportunities for assortment optimization and market expansion
Oversee the planning and management of the product assortment for assigned category/brands. Ensure a well-balanced mix of products that cater to customer preferences and align with market trends
Develop and execute category road map for specific business channel (5 year for TBC Brands) including product, price, promotion and placement
Establish and maintain strong relationships with suppliers. Lead negotiations in conjunction with TBC Purchasing staff to secure favorable terms, product availability, support/special programs, and facilitate required supplier collaboration on new product introductions, proactive life cycle management, and drive product innovation
Develop and implement effective programs and promotional campaigns that maximize revenue and profitability. Monitor program trends, competitive offerings, and customer responses to inform program decisions
Lead and provide category management (assortment and promotional) solutions to key customers
Analyze and manage screen indexing to market and understand future trending at the segment and size level
Utilize data-driven insights to make informed decisions and recommendations for category performance enhancements. Analyze sales data, market trends, and consumer behavior to identify growth opportunities and optimize strategies
Key role participating and influencing in the development of the assigned category/brand planning and forecasting of products
Ensure proper coverage and efficiency of tires through regular reviews of on hand inventory, sales velocity, and manufacturer lead times
Collaborate closely with sales, marketing, inventory management, demand planning, and operations teams to ensure seamless execution of category strategies. Work together on inventory management, demand planning, and promotional initiatives
Provide guidance, mentorship, and performance feedback to category analysts to drive a high-performing and collaborative work environment that encourages innovation, growth and continuous improvement
Define and track key performance indicators to measure category/brand performance, including sales, profitability, market share, and customer satisfaction. Regularly assess results and adjust strategies as needed
Conduct in-depth market research and analysis to stay informed about industry trends, competitor activities, and emerging customer preferences. Use insights to make strategic decisions and actionable recommendations
Anticipate and address potential risks that could impact category/brand performance, such as supply chain disruptions, changing market dynamics, and regulatory changes
Support Product Development Director in the development of business analytics for new product introductions. Leverage market trends, customer insights and data to validate business choices and support innovation roadmap
Special projects as needed