Senior Manager, B2B Growth Marketing

Little Sprouts • Lawrence, MA

15h • Hybrid

About The Position

Babilou Family US, part of a global network, is seeking a proactive and collaborative Senior Manager, B2B Growth Marketing. This role is a senior individual contributor position responsible for defining the B2B go-to-market strategy for the company's employer offering, including shaping personas, messaging, and growth execution. The successful candidate will build the B2B marketing strategy and tactics from the ground up, operating at the intersection of positioning, demand generation, and revenue impact. The company focuses on early childhood education through its Little Sprouts, Building Blocks, and Heartworks schools, guided by its Sustainable Education® approach and HONOR values.

Requirements

• 7–10+ years of experience in B2B marketing, growth marketing, or go-to-market roles
• Experience owning or building a B2B marketing motion end to end (ideally in services, complex offerings, or multi-stakeholder sales)
• Strong background in positioning, messaging, and demand generation
• Comfort working closely with Sales and leadership on revenue-aligned goals
• Experience managing agencies and external partners with confidence and clarity
• Analytical, curious, and comfortable operating without a playbook
• Excellent communicator who can simplify complexity and influence across teams

Responsibilities

• Define and refine employer personas and buying committees (e.g., HR, Benefits, Total Rewards, Real Estate, Finance)
• Own B2B positioning and messaging across employer segments, industries, and solutions
• Translate complex, services-based offerings into clear, outcome-driven value propositions for employers
• Partner with Sales to align messaging to real buyer objections, decision criteria, and deal realities
• Lead B2B go-to-market strategy for new and evolving employer solutions
• Own the development of all B2B-facing marketing assets, including: Employer pitch decks and sales presentations, One-pagers, sell sheets, and case studies, Employer landing pages and conversion paths
• Ensure all B2B materials are sales-ready, consistent, and continuously improved based on feedback
• Own B2B growth marketing strategy, including demand generation and experimentation
• Partner with agencies to plan, launch, and optimize paid campaigns across channels such as LinkedIn, search, and retargeting
• Lead a test-and-learn approach to: Audience targeting, Messaging and creative, Offers and conversion paths
• Focus on quality of pipeline, learning velocity, and sales impact—not just lead volume
• Support employer pitches, RFPs, and strategic opportunities with tailored marketing materials and insights
• Bring market feedback and performance insights back into messaging, positioning, and GTM strategy
• Contribute to select strategic marketing initiatives across the organization, particularly those requiring: Advanced positioning and messaging, New audience or service launches, Go-to-market planning
• Act as a senior strategic partner within the marketing team, raising the bar on clarity and execution

Benefits

• Health benefits are available upon start date
• Free Subscription to First Stop Health; receive ongoing care from doctors and prescribers through easy telehealth services
• Up to 75% discount on your child's tuition (Option for the initial $5,000 of tuition to be taken out of your paycheck before taxes through payroll deductions.)
• Comprehensive benefits package, including health, dental, vision, and pet insurance
• 401k with company match
• Tuition reimbursement
• Career advancement and coaching
• Additional Paid Time off and Holidays
• Referral Program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 101-250 employees