Senior Manager, B2B Digital GTM
About The Position
Here’s how you’ll make an impact on the team: Lead cross-functional initiatives that span across GTM, Digital teams, Product Marketing, Sales, and Analytics to drive digital projects forward. Accelerate growth for Business Pros B2B Digital business, thinking through both self-serve and sales-assisted customer journeys. Drive development of quarterly GTM plans and key product launch plans; gain cross-functional and leadership alignment Create new promos to drive digital self-serve conversion Understand the end-to-end customer journeys, and identify key areas of opportunities. Here’s what you’ll need to be successful in this role: BA/BS with strong performance in quantitative coursework and demonstrated analytical success; MBA a plus 5+ years relevant product marketing/GTM experience in fast paced technology/SaaS companies Background working with multi-channel B2B acquisition, especially in Web/Commerce/Digital Proven experience communicating and presenting data to peers and senior management Deep analytical skills, demonstrated ability to think strategically about complex issues, and keen ability to evaluate alternatives and make compelling recommendations based on solid analysis. Creative mindset, bringing new ideas and perspectives to solve problems Strong organizational and cross-functional leadership skills, as well as outstanding written and verbal communication skills. Self-motivated and willing to roll up one's sleeves to tackle opportunities head-on. Highly collaborative work style
Requirements
- BA/BS with strong performance in quantitative coursework and demonstrated analytical success
- 5+ years relevant product marketing/GTM experience in fast paced technology/SaaS companies
- Background working with multi-channel B2B acquisition, especially in Web/Commerce/Digital
- Proven experience communicating and presenting data to peers and senior management
- Deep analytical skills, demonstrated ability to think strategically about complex issues, and keen ability to evaluate alternatives and make compelling recommendations based on solid analysis.
- Creative mindset, bringing new ideas and perspectives to solve problems
- Strong organizational and cross-functional leadership skills, as well as outstanding written and verbal communication skills.
- Self-motivated and willing to roll up one's sleeves to tackle opportunities head-on.
- Highly collaborative work style
Nice To Haves
- MBA a plus
Responsibilities
- Lead cross-functional initiatives that span across GTM, Digital teams, Product Marketing, Sales, and Analytics to drive digital projects forward.
- Accelerate growth for Business Pros B2B Digital business, thinking through both self-serve and sales-assisted customer journeys.
- Drive development of quarterly GTM plans and key product launch plans; gain cross-functional and leadership alignment
- Create new promos to drive digital self-serve conversion
- Understand the end-to-end customer journeys, and identify key areas of opportunities.
Benefits
- NextDeavor offers health, vision and dental benefits for contract employees
- Paid sick leave eligibility is contingent on state of residence
- Optional 401k Plan (excludes employer match)
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What This Job Offers
Career Level
Mid Level
