GTM Event Manager (B2B)
About The Position
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe. At the intersection of creativity and strategic impact, you'll be the driving force behind Playlist's B2B event marketing strategy for the ClassPass Corporate Wellness Program. This is a dynamic role for a marketing professional who thrives on transforming big ideas into measurable results and loves connecting with people through powerful experiences. You’ll be the architect behind building and bringing our events and go-to-market strategy to life—driving business growth while also bringing our brand’s mission to life. A majority of this role will be dedicated to developing and owning our events strategy and execution end-to-end, using events as a core lever to drive awareness, pipeline, and relationships with prospective customers. You’ll also support broader initiatives in close partnership with Sales, Product, Account Management, and Creative teams.
Requirements
- 3+ years of marketing experience in B2B, SaaS, technology, or similarly dynamic environments
- Proven expertise in event strategy and execution with demonstrated pipeline impact
- Exceptional communication skills, able to craft compelling narratives and present confidently to diverse stakeholders
- Strong track record of enabling sales and customer teams through high-impact marketing support
- Advanced project management skills with a talent for cross-functional collaboration
- Data-driven approach to measuring and optimizing marketing programs
- Ability to prioritize work based on strategic business objectives
Responsibilities
- Design and execute a comprehensive B2B events strategy that drives awareness, pipeline, and meaningful relationships with prospective customers
- Own the full event lifecycle—from strategic concept through post-event analysis
- ROI measurement Collaborate seamlessly with Sales, Product, Account Management, and Creative teams to create cohesive, impactful marketing experiences
- Plan and execute end-to-end events that clearly demonstrate the ClassPass value proposition to prospective corporate partners.
- Manage event budgets, logistics, and vendor relationships with precision and creativity
- Leverage Salesforce to track event performance, measuring leads, opportunities, and program influence
- Streamline cross-functional marketing requests, prioritizing initiatives with the highest strategic impact
- Create scalable sales and customer-facing marketing assets that support go-to-market objectives
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
