Senior Manager / Associate Director, Marketing Operations

Incyte•Chadds Ford, PA

About The Position

Overview Incyte is a biopharmaceutical company focused on the discovery, development, and commercialization of novel medicines to meet serious unmet medical needs in oncology and inflammation and autoimmunity. Incyte is committed to the rigorous pursuit of research and development excellence to improve the lives of patients, make a difference in health care, and build sustainable value. The Company strives to discover and develop first-in-class and best-in-class medicines-advancing a diverse portfolio of large and small molecules. Job Summary: The Senior Manager / Associate Director of Marketing Operations will play a critical role in driving operational excellence across the organization. This position focuses on process improvement through AI, automation, and analytics, ensuring efficiency and scalability in workflows. This position will also oversee the Digital Asset Management (DAM) function, partnering with the DAM contractor to maintain and optimize the reference and digital asset repository within Veeva. Additionally, the role will serve as a backup MLR Manager, supporting the end-to-end promotional review process.

Requirements

Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
7+ years of experience in marketing operations, commercial operations, business analytics, or related roles within the pharmaceutical industry.
Strong understanding of MLR processes, promotional review requirements, and digital asset management systems (Veeva experience strongly preferred).
Proven track record in process improvement, automation, and leveraging AI/analytics for operational efficiency.
Excellent project management, communication, and stakeholder engagement skills.
Strategic Thinking: Ability to identify opportunities for operational improvement and align initiatives with business objectives.
Results Oriented: Ability to deliver actionable results with minimal direction
Technical Acumen: Strong understanding of AI, automation tools, and analytics platforms to drive innovation.
Collaboration & Influence: Skilled at building relationships and influencing cross-functional teams to achieve shared goals.
Problem-Solving: Proactive in diagnosing issues and implementing effective, scalable solutions.
Adaptability: Comfortable navigating change and driving adoption of new technologies and processes.
Attention to Detail: Ensures accuracy and compliance in all aspects of marketing operations and asset management.

Responsibilities

Process Optimization & Innovation Lead initiatives to streamline marketing operations through AI-driven solutions, automation, and advanced analytics.
Identify and implement process improvements that enhance speed, compliance, and quality across marketing workflows.
Develop dashboards and reporting tools to provide actionable insights for stakeholders.
Digital Asset Management (DAM ) Partner with the DAM contractor to manage and optimize the Veeva Vault repository for digital assets and references.
Ensure proper tagging, organization, and governance of assets to enable easy retrieval and compliance.
Support training and best practices for asset management across teams.
MLR Support Serve as backup for the Medical, Legal, Regulatory (MLR) review process, ensuring timely and compliant review of promotional materials.
Maintain knowledge of regulatory requirements and internal SOPs to support accurate and efficient review cycles.
Cross-Functional Collaboration Work closely with marketing, compliance, IT, and external vendors to ensure seamless integration of tools and processes.
Act as a subject matter expert for marketing operations technology and compliance workflows.