Senior Marketing Operations Manager

Caliber Holdings • Lewisville, TX

5d

About The Position

Own the configuration, maintenance, and performance of marketing platforms including CRM, CDP, CMS, VOC and analytics tools. Manage integrations between marketing systems and other business platforms as needed. Evaluate new technologies and lead implementation projects to enhance marketing capabilities. Partner closely with IT, Intake and other cross-functional teams to guide, maintain and enhance the Martech stack Serve as the primary administrator for marketing tools, managing user access, permissions, and system updates. Troubleshoot technical issues and coordinate with vendors and/or IT for resolution. Develop and maintain documentation for system configurations, workflows, and best practices. Ensure customer data integrity across platforms through regular audits and hygiene practices. Collaborate with IT and other data teams to define and enforce data and security standards, taxonomy, and opt-in/out compliance. Improve marketing workflows by partnering closely with the team, discovering key need-states and enhancing tools. Train marketing team members on platform usage and new features as needed. Identify opportunities to improve marketing team efficiency and scalability. Maintain up-to-date knowledge on digital best practices in order to seek, implement and measure better solutions Proactively bring improvement recommendations related to tech stack, architecture, content development, reporting/data, tracking, etc.

Requirements

• Bachelors in Marketing, Technology, Business, Information Architecture, or related degree
• Minimum 5 years experience with full Marketing tech stacks, demonstrating proven evaluation, selection, integration and optimization of toolsets
• Understanding of migrating from legacy or home-grown systems to out-of-the-box, enterprise Marketing solutions
• Proven analytical skills; ability to evaluate core functional needs and translate into meaningful capabilities
• Excellent vendor management skills, strong partnership development and existing Martech contacts
• Strong B2B2C business acumen, understanding how to translate business goals into marketing functionality and martech solutions
• “Quick win” mentality: establish use case roadmap ensuring initial pilot successes to maintain momentum and team attention
• Strong prioritization skills understanding troubleshooting urgency and project balance
• Spirit of curiosity, enjoying having your “finger on the pulse” of what is new in the space ensuring BIC vendor selection and utilization
• Ability to manage multiple projects simultaneously, set clear expectations and deadlines; experience with PM systems like Airtable, SmartSheet, Jira, Asana, etc.
• Excellent communication and presentation skills; this role will work across multiple brands and interact with many stakeholders at all levels of the company

Responsibilities

• Own the configuration, maintenance, and performance of marketing platforms including CRM, CDP, CMS, VOC and analytics tools.
• Manage integrations between marketing systems and other business platforms as needed.
• Evaluate new technologies and lead implementation projects to enhance marketing capabilities.
• Partner closely with IT, Intake and other cross-functional teams to guide, maintain and enhance the Martech stack
• Serve as the primary administrator for marketing tools, managing user access, permissions, and system updates.
• Troubleshoot technical issues and coordinate with vendors and/or IT for resolution.
• Develop and maintain documentation for system configurations, workflows, and best practices.
• Ensure customer data integrity across platforms through regular audits and hygiene practices.
• Collaborate with IT and other data teams to define and enforce data and security standards, taxonomy, and opt-in/out compliance.
• Improve marketing workflows by partnering closely with the team, discovering key need-states and enhancing tools.
• Train marketing team members on platform usage and new features as needed.
• Identify opportunities to improve marketing team efficiency and scalability.
• Maintain up-to-date knowledge on digital best practices in order to seek, implement and measure better solutions
• Proactively bring improvement recommendations related to tech stack, architecture, content development, reporting/data, tracking, etc.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level