Senior Marketing Operations Manager

TheGuarantors

2h•$130,000 - $165,000

About The Position

We’re looking for a Senior Marketing Operations Manager who is hands-on and technically fluent in HubSpot. This role plays a critical part in executing and scaling our email and automation program, with a focus on template architecture, targeted deliveries, and testing. You will work within a mature HubSpot environment that relies on custom objects, custom association labels, and advanced workflow logic to deliver highly personalized, context-aware lifecycle communication at scale. This role partners closely with cross-functional stakeholders to translate complex business requirements into reliable, maintainable email systems.

Requirements

5+ years of experience in a similar role building, targeting, sending, and analyzing emails in HubSpot
Proficient in HTML/CSS and can code email templates from scratch
Strong working knowledge of HubL, including conditionals and dynamic logic
Experience working with custom objects and association labels in HubSpot
Proven ability to build and maintain complex workflows with layered branching logic
Technical, data-driven approach to email marketing
Exceptional project management skills with the ability to manage multiple initiatives simultaneously and prioritize accordingly to meet deadlines amid ambiguity
Ability to work up, down, and across all levels at the organization, i.e., Analysts to C-Suite
A roll-up your sleeves mentality with excitement to research and learn what you don’t know

Responsibilities

Collaborate with teams to support their email goals through direct contributions and enabling them to self-serve
Leverage a complex HubSpot data model to segment audiences and target emails
Create, edit, and maintain HubSpot email templates and custom modules that are reusable, scalable, and on-brand
Write and maintain HubL code to customize email templates and modules, including logical operators and loops to support dynamic content
Migrate legacy emails into updated templates and modules
Debug rendering, tokenization, and data issues across email clients
Document templates, modules, and patterns so they can be reused confidently by others
Architect lifecycle systems that scale as the data model, tooling, and business needs evolve
Define KPIs, build scalable reporting, proactively identify performance gaps, and drive data-backed experimentation to improve engagement, deliverability, and downstream business impact