Senior Director, Marketing Strategy & Operations

AuditBoard

4d•Remote

About The Position

We're seeking a strategic and operationally-focused Senior Director of Marketing Strategy & Operations to partner with our Chief Marketing Officer and marketing leadership team. This role will lead and grow a high-performing Marketing Operations team. This role will be responsible for driving marketing operations excellence, leading cross-functional initiatives, and ensuring flawless execution of our marketing strategy while optimizing team performance and processes.

Requirements

Bachelor's degree required; MBA or relevant advanced degree preferred
10+ years of experience in marketing operations, strategy, or business operations, preferably in B2B SaaS
Experience directly managing a team, with a proven track record of developing talent and building high-performing operations functions within Marketing Operations, Marketing Analytics, and Planning functions
Strong analytical skills with proficiency in marketing analytics tools (Google Analytics, Marketo, Salesforce)
Experience with marketing automation platforms and CRM systems
Exceptional project management and cross-functional coordination abilities
Deep understanding of B2B marketing funnels, lead management, and attribution models
Proven track record managing complex, multi-stakeholder marketing initiatives
Comfortable working with all levels of management including executive level and Board

Nice To Haves

Previous experience in strategic programs, marketing operations, or similar role at a SaaS company
Experience with marketing technology stack (Marketo, Salesforce, 6sense, Outreach, etc.)
Experience with demand generation, account-based marketing, or digital marketing campaigns
Comfortable working with data and BI, analytics tools (ie Tableau)
Background in management consulting or high-growth company operations
Understanding of SaaS metrics, unit economics and go-to-market strategies
Experience with marketing budget management and vendor negotiations

Responsibilities

Serve as strategic advisor to the CMO on key marketing initiatives
Lead cross-functional projects spanning marketing, sales, product, and customer success
Drive quarterly business reviews, campaign retrospectives, and strategic planning sessions
Drive strategic and operational support for Board reporting
Monitor marketing KPIs and campaign performance, identifying optimization opportunities
Facilitate and support executive-level marketing decisions and priority setting
Streamline marketing team operations and campaign execution processes
Oversee marketing technology stack optimization and integration projects
Manage marketing budget tracking, forecasting, and vendor relationship coordination with FP&A partners
Implement process improvements to increase team efficiency and campaign effectiveness
Lead marketing automation workflows and lead management optimization
Manage high-impact marketing initiatives including product launches, event strategies, and market expansion
Coordinate complex, multi-channel marketing campaigns from planning through execution
Lead marketing transformation projects such process or program improvement or new tool implementations
Support brand refresh, messaging updates, and positioning strategy development
Directly manage, mentor, and develop a team of Marketing Operations and Analytics professionals, fostering a culture of continuous improvement.
Define the team’s roadmap and resource allocation to ensure the operations function is ahead of the business's growth needs.
Facilitate marketing team meetings, standups, and cross-functional alignment sessions
Manage internal marketing communications and team updates
Support marketing leadership development and team performance optimization
Serve as liaison between marketing and other departments on shared initiatives
Own marketing reporting infrastructure and executive dashboard development including working with enterprise data team
Conduct deep-dive analysis on campaign performance, attribution, and ROI
Support marketing spend optimization and budget allocation decisions
Lead marketing attribution modeling and measurement framework improvements
Analyze funnel performance and identify conversion optimization opportunities