Senior Manager/Associate Director, Access Marketing

Xenon Pharmaceuticals•Needham, MA

11d•Hybrid

About The Position

Xenon Pharmaceuticals is a neuroscience-focused biopharmaceutical company dedicated to drug discovery, clinical development, and commercialization of life-changing therapeutics for patients in need. We are seeking a Senior Manager/Associate Director, Access Marketing, to join our team. This person will be an integral member of the US Market Access team, responsible for executing the azetukalner access strategy to ensure payer and patient access. This role will play a significant role in the development and execution of the payer value proposition through various market access channels and the patient services marketing materials needed to support patient access. This individual will play a pivotal role in orchestrating communication and alignment across the market access, marketing, and sales to ensure optimal azetukalner coverage and pull-through efforts. Externally, this individual must successfully partner with various agencies to effectively lead the implementation of access marketing strategies and tactical plans. This position reports to the Director of Value & Access and will be based out of Boston, MA, USA in our Needham office. We will consider other jurisdictions for exceptional candidates. The level of the position will be commensurate with the candidate’s education and industry experience. This role is a hybrid position, requiring a minimum of 2 days per week in the office.

Requirements

Minimum Bachelor’s degree required; advanced degree preferred (ex. MBA).
3+ (Senior Manager level) or 5+ years (Associate Director level) of experience in pharma or biotech industry, including 3+ years of related market access or marketing experience.
US market access launch experience with pharmacy benefit products preferred.
Strong understanding of US payer and channel market dynamics and how managed care organizations make decisions across commercial and government channels.
A highly organized and self-motivated individual who has demonstrated the ability to prioritize and manage multiple projects to meet project objectives, timelines, and budget.
Ability to take resources, concepts, and tools effectively through internal PRC review processes.
Proven ability to drive results at a high level of quality.
Driven by intellectual curiosity, “roll-up your sleeves” attitude, and highly effective despite ambiguity.
Strong analytical skills with proven ability to effectively analyze data to determine trends and inform strategy
Excellent oral and written communication skills and presentation skills, especially with senior leadership.

Responsibilities

Support the execution of pre-launch and post-launch market access strategy and tactical plan
Lead the development and evolution of a strong product value proposition for payers, population-based decision-makers, and channel customers
Lead the development of patient- and office-facing materials and enhance resources to support patient access
Develop and gain approvals for access marketing tactics and materials that effectively communicate the value story. This may include items “above-brand” and/or branded promotional pieces through internal review process (ex. PRC), training of internal stakeholders (ex. field account teams), and development of KPIs to measure effectiveness
Collaborate with medical affairs and HEOR/RWE to inform real-world evidence generation plans and ensure evidence generation activities meet the needs of payers
Collaborate across the patient access team to identify opportunities for evolving office and patient support messaging
Act as the field account team liaison by interfacing with the account directors to keep a pulse check on customer needs/market access trends and ensure field insights are used to refine and improve strategic considerations and/or field tool development
Identify gaps and opportunities in the evolving market access landscape, especially as it relates to best practices when supporting field account team engagement and pull-through initiatives
Coordinate and contribute to payer market research efforts where applicable (ex. advisory boards, in-depth interviews, syndicated reports, etc.)
Build cross-functional relationships with key internal stakeholders (HEOR/RWE, Market Access Analytics, Patient Access, Marketing, Sales, Medical Affairs) and external stakeholders (payers, KOLs, professional organizations)
Develop and propose short- and long-term objectives for the function in accordance with overall Company strategies and plans
Recruit, lead, direct, develop, coach and evaluate direct reports, if any, in accordance with the Company’s Human Resource policies and practices
Act in accordance with Company policies, including, for example, the Code of Business Conduct and Ethics and ensure policies are understood and followed by direct reports, if any
Some international travel may be required
Other duties as assigned