Senior Manager, Applied Analytics

USTA National Headquarters • Orlando, FL

3d • $120,000 - $135,000 • Hybrid

About The Position

The Senior Manager, Applied Analytics, serves as the central interface between business stakeholders and Technology, BI&A, Marketing, and other teams. Reporting directly to the MD, Head of Digital, this role is critical in building the future analytical operating model for our digital ecosystem. Transitioning from passive reporting to proactive intelligence, you will derive and champion data-driven insights. You will leverage existing and create new reporting to drive deeper integration and actionable outcomes. Key focus areas include managing digital tracking plans, standardizing insights, and creating compelling data narratives. You will also shape the CRM user experience and serve as a guardian of consumer trust, ensuring all measurements adhere to strict data ethics and global privacy regulations.

Requirements

• Bachelor’s degree in Data Analytics, Statistics, Business, Mathematics, or a related quantitative field.
• 4 to 6 years of applied experience in digital analytics, performance marketing analysis, or business intelligence.
• Expert-level proficiency in modern web analytics platforms, including Adobe Analytics and Google Tag Manager.
• Strong SQL capabilities for querying raw databases, coupled with extensive experience building intuitive, highly visual dashboards in industry-standard tools (e.g., Tableau, Power BI, Looker).
• Build exceptional presentations and translate complex data concepts into clear, non-technical business narratives. Must be highly comfortable presenting to cross-functional leadership.
• Proven understanding of global data privacy regulations (GDPR, CCPA), data ethics, and best practices for secure data collection.
• Demonstrated ability to navigate complex organizational structures, align competing requests, and establish standardized reporting processes.

Responsibilities

• Streamline analytics workflows between technical, BI&A, Marketing, Membership, and businesses. Act as the definitive translator of requests into requirements for the Analytics & Reporting team to execute.
• Actively participate in CRM and product meetings. Utilize funnel analytics, drop-off, and behavior insights to advise on optimal user journeys, feature inclusions/exclusions, and data capture strategies.
• Partner with Marketing and Content leads to define success metrics before campaign or platform launches, ensuring total alignment on key performance indicators (KPIs) and measurement methodology.
• Partner with the Analytics and Reporting team to maintain the enterprise tagging taxonomy and digital tracking schema to ensure consistent data capture across all web, app, and third-party platforms, standardize conversion metrics aligned with business goals.
• Define precise technical requirements for the engineering team regarding pixel implementation, event tracking, and custom dimensions, ensuring the data pipeline is configured correctly at the source.
• Enforce rigorous data governance protocols. Ensure all data collection and tracking methods adhere to strict consumer privacy standards and compliance regulations, including GDPR, CCPA, and emerging privacy laws.
• Actively derive strategic insights. Synthesize data from multiple sources (GA4, Adobe, CRM, Social) to identify performance trends, user behavior anomalies, and opportunities for conversion optimization.
• Act as an internal champion for data-driven decision-making. Leverage insights to challenge assumptions, validate digital investments, and guide leadership on optimizing digital marketing initiatives.
• Collaborate with the Analytics & Reporting team to design visually compelling dashboards, funnel displays, and presentation materials. Transform raw data into highly intuitive visual formats.
• Prepare and deliver persuasive decks to share insights across the organization. Utilize data storytelling to convince cross-functional teams, align competing priorities, and convert insights into executed business strategies.
• Conduct rigorous post-mortem analyses on major initiatives. Calculate Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) to assist leadership in optimizing future budget allocation.

Benefits

• Medical, dental, vision
• Access to doctors virtually
• Flexible spending account
• Life and disability insurance
• Generous paid time off policy - including vacation, sick, personal, and paid holidays
• Parental leave
• Paid winter recess
• 401(k) with employer matching (up to 6.5%)
• Promotional and growth opportunities
• Learning and Development programs
• Up to $7,000 for tuition reimbursement
• Mental health and meditation benefits
• Personalized health management program
• Pet insurance
• Commuter benefits
• Identity theft protection
• Discounts with network of partners
• Fun events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior