Senior Manager, App Growth

Better Collective A/S • Remote, NY

4d

About The Position

Better Collective is a global digital sports media group that builds sports media, betting, and AI-driven technology products for fans worldwide. Listed on the Nasdaq Copenhagen and Stockholm exchanges, Better Collective aims to excite sports fans and build communities globally. The company operates at the intersection of sports, media, technology, betting, prediction markets, and AI, with brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, The Nation Network, Bolavip, and the AI-powered betting solution, Playbook. They engage over 112 million unique users monthly and combine corporate scale with a startup mindset, focusing on innovation, collaboration, and leveraging AI and technology. The Senior Manager, App Growth will join the Action Network brand, which focuses on sports and sports betting media and reaches fans through the Action app. This role will own and execute full-funnel growth initiatives for the mobile application, working closely with Product, Paid Media, CRM, Analytics, Creative, and Engineering teams to acquire, activate, engage, and retain a high-quality user base.

Requirements

• 4+ years of experience driving mobile app growth across all stages of the user journey.
• Hands-on experience with App Store Optimization (ASO), paid media channels, lifecycle marketing, and growth experimentation.
• Experience using mobile attribution and analytics tools such as AppsFlyer, Apple Search Ads, or Tableau.
• Strong analytical skills with the ability to turn performance data into clear actionable priorities, including comfort using AI tools.

Nice To Haves

• Experience in sports media, sports betting, gaming, fintech, subscription products, or high-frequency consumer apps.

Responsibilities

• Own the day-to-day app growth roadmap to increase installs, account creations, active users, feature adoption, trial initiatives, and retention.
• Partner with Paid Media and Product teams to optimize acquisition channels (Apple Ads, Meta, Google, X, ASO, custom product pages) and improve onboarding journeys.
• Develop and execute growth experiments across key conversion points, onboarding flows, feature discovery, and messaging.
• Monitor campaign performance, DAU, MAU, and conversion metrics using attribution and reporting tools like AppsFlyer and Tableau.
• Utilize AI and automation tools to enhance growth research, data analysis, experimentation, and reporting.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed