Sr Manager - Ancillary

Frontier Airlines•Denver, CO

15h•$110,114 - $146,157

About The Position

The Senior Manager, Ancillary reports to the Senior Director, Pricing and Yield Management and owns Frontier’s ancillary pricing and product portfolio, including bundles, seats, bags, Wi-Fi, and other optional services. The role is accountable for growing ancillary revenue per passenger while supporting the airline’s broader strategy around value, experience, and loyalty. It balances ticket and ancillary revenue, price and attach rate, bundle and à la carte mix, and short-term revenue with long-term customer value. The Senior Manager leads a team of analysts in an AI-forward operating model. Routine pricing execution, monitoring, and reporting are increasingly handled by models and AI agents, allowing the team to focus on judgment, opportunity identification, testing, and strategy. The role also owns ancillary dynamic pricing models and product development, and works across commercial, technology, and vendor teams to bring decisions through implementation. The position operates in a typical office environment that is adequately heated and cooled. It uses standard office equipment, including a PC and printer, as well as enterprise analytics and AI software. Physical effort is generally not required. The incumbent receives general direction, with little instruction on day-to-day work and general instructions on new assignments. The position supervises one or more Ancillary Pricing Analysts. Salary range: $110,114–$146,157.

Requirements

Bachelor’s degree in Economics, Mathematics, Operations Research, Finance, Aviation Management, or a related analytical field; a combination of education and relevant experience may be considered in lieu of the degree requirement.
At least 5 years of experience in airline pricing, revenue management, ancillary revenue, commercial analytics, and/or finance.
At least 3 years of experience in pricing or a similar field with demonstrated revenue impact.
At least 2 years of people-leadership experience.
Strong command of pricing economics, including elasticity, willingness to pay, segmentation, bundling, cannibalization, and total-revenue trade-offs.
Knowledge of airline commercial metrics such as RASM, TRASM, ancillary revenue per passenger, attach and take rate, and load factor, as well as economics and revenue principles.
Sound commercial judgment, including the ability to make decisions with imperfect data and explain the rationale.
Advanced SQL and advanced Excel skills.
Experience with Databricks, including Genie, or similar cloud data platforms, and Power BI or similar visualization tools.
Experience developing or overseeing machine-learning pricing models, experimentation, and AI agents.
Product and roadmap management skills, including prioritization and cross-functional execution.
Ability to distill complex analysis into clear, concise recommendations for senior leadership.
Strong leadership, communication, and interpersonal skills, including the ability to build accountability and develop talent.

Nice To Haves

MBA or advanced degree.
Experience with dynamic or machine-learning-based pricing.
Demonstrated experience using AI and automation to improve analytical workflows.
Python skills.
Navitaire experience, including ancillary fee and offer configuration and Navitaire Dynamic Pricing.
Familiarity with Plusgrade and competitor fare and ancillary data sources.
Proficiency with Microsoft 365 Copilot.
Copilot Studio and Azure DevOps experience.

Responsibilities

Own ancillary pricing strategy and execution across bundles, seats, bags, Wi-Fi, and other fees, making total-revenue trade-offs in partnership with Pricing and Yield Management.
Identify and size ancillary pricing opportunities using booking, attach, customer, and competitor ticket and ancillary price data; develop prioritized, quantified recommendations.
Own development and continuous improvement of ancillary dynamic pricing models, including Navitaire Dynamic Pricing offers, with clear guardrails and analyst overrides where judgment adds value.
Use test-and-learn practices, performance monitoring, and variance analysis to improve pricing outcomes and ancillary revenue per passenger.
Use AI, automation, and data tools to reduce manual work, improve speed and accuracy, and shift team capacity toward higher-value analysis and decisions.
Own the ancillary product portfolio end to end, defining each product’s role, performance, and changes needed to support company strategy and financial goals.
Develop business cases for new ancillary products and product changes, and lead them through cross-functional approval, launch, and post-launch performance tracking.
Partner with Merchandising, eCommerce, Marketing, Loyalty, Distribution, IT, and vendors so products are presented, priced, and sold consistently across channels.
Communicate ancillary strategy, pricing changes, and performance to senior leadership and impacted teams, including through concise executive-level materials.
Lead, coach, and develop a team of analysts; set expectations and accountability, and lead cross-functional groups to drive decisions through implementation.
Support Total Revenue Optimization initiatives across Pricing and Revenue Management.
Ensure pricing changes are executed accurately with appropriate controls, audit trails, and change communications.
Perform other duties as assigned.

Benefits

Medical coverage
Dental coverage
Vision coverage
401(k) retirement savings options
Paid holidays
Vacation time
Sick time
Travel privileges on Frontier Airlines and participating partner airlines, subject to program rules and availability
Buddy passes, subject to eligibility and program rules
Travel-related discounts
Employee discounts on select products, services, and vendors
Hybrid schedule for eligible headquarters roles based in Denver, Colorado
Business casual dress options for eligible corporate and support roles
Employee support programs and resources, including the HOPE League